Optimising for Search Engines in 2025: A Multiplatform SEO Approach for Future Success

Search engines have come a long way since their inception, and Google remains the undisputed leader in the field. With a global market share of over 90%, Google has long been the primary focus of SEO strategies.

But the landscape is changing. New technologies, AI-driven search experiences, emerging regional competitors like Bing or DuckDuckGo, and even platform-specific engines (e.g., Amazon and YouTube) are redefining how people search for information.

To succeed in 2025, businesses need to expand their SEO strategies to include not only Google but also multiplatform SEO aimed at other tools and engines.

This blog by Thunderbolt‘s marketing experts will explore what it takes to optimise for Google in 2025 while diversifying your efforts to capture audiences across multiple platforms.

The Future of Google SEO in 2025

Google’s continuous innovation keeps online marketers on their toes. From the introduction of AI-driven features like Search Generative Experience (SGE) to updates prioritising Core Web Vitals, the rules of SEO are evolving.

1. Embracing AI-Powered Search

Google’s integration of AI, such as its MUM and BERT models, focuses on understanding context and intent rather than just keywords. By 2025, Answer Engine Optimisation (AEO) will be essential to appear in AI-driven search results.

How to Optimise for AI:

• Provide concise, direct answers to common queries.
• Use structured data and schema markup to help AI engines extract information.
• Focus on natural language and long-tail conversational queries.

2. Core Web Vitals and User Experience

Google’s emphasis on Core Web Vitals – metrics like page load speed, interactivity, and visual stability -will remain critical. A fast, mobile-friendly, and secure website is a non-negotiable.

Action Steps:

• Audit your site regularly using tools like Google PageSpeed Insights.
• Implement responsive web design for seamless mobile experiences.
• Secure your site with HTTPS to build trust and improve rankings.

3. Visual Search Optimisation

With tools like Google Lens, visual search is gaining traction. By 2025, users will rely heavily on uploading images to find information.

Optimisation Tips:

• Add descriptive alt text to images.
• Use high-quality, optimised visuals.
• Include image sitemaps to improve crawlability.

4. Local SEO and Hyper-Local Strategies

Google My Business and location-specific searches will still dominate. However, hyper-local SEO targeting – optimising for micro-areas within cities – will become even more critical.

Example: A query like “coffee shops near Brighton Pier” will demand highly specific location-based optimisation.

Why Diversify Beyond Google?

While Google remains dominant, users are turning to alternative search engines and platforms tailored to specific needs. Ignoring these tools risks losing valuable traffic, making multiplatform SEO vital.

1. Bing and the Rise of AI Search

Bing, powered by Microsoft and OpenAI’s ChatGPT, is growing in popularity. Its integration of conversational AI makes it a worthy competitor, especially for desktop users and businesses in professional industries.

Action Steps:

• Claim your business on Bing Places.
• Optimise for conversational queries using tools like ChatGPT prompts.
• Monitor Bing Webmaster Tools for insights on performance.

2. DuckDuckGo: Privacy-Centric Searches

As privacy concerns grow, DuckDuckGo’s user base is expanding. Its focus on protecting user data makes it a favourite among security-conscious consumers.

Optimisation Tips:

• Avoid relying heavily on third-party cookies for targeting.
• Focus on organic content that appeals to privacy-focused users, for example information-rich blogs.

3. Platform-Specific Search Engines

• Amazon: Optimise product listings with keyword-rich descriptions and high-quality images.
• YouTube: Create engaging video content with strong titles, tags, and descriptions.
• Social Media Search: Platforms like TikTok and Instagram are becoming search engines in their own right. Use hashtags and captions effectively to boost discoverability.

Key Strategies for Multiplatform SEO

1. Unified Keyword Research

Use tools like SEMrush or Ahrefs to identify how users search across different platforms. A keyword relevant to Google may need tweaking for multiplatform SEO targeted at Bing or YouTube.

2. Optimise for Voice Search

By 2025, voice searches are expected to account for more than 50% of all online searches. Make sure that your content aligns with conversational, question-based queries.

Example: Instead of targeting “best SEO agency Surrey,” aim for “Who is the best SEO agency in Surrey for a small business?”

3. Structured Data for Cross-Platform Success

Structured data not only improves visibility on Google but also enhances performance on Bing, Amazon, and voice assistants. Implement schemas like:

• FAQ Schema
• Product Schema
• How-To Schema

4. Content Diversification

Create content tailored to each platform’s strengths. For instance:

• Write blog posts optimised for Google and Bing.
• Produce videos for YouTube and TikTok.
• Focus on images and stories for Instagram.

5. Leverage Analytics

Track performance across all platforms using tools like:

• Google Analytics for website traffic.
• Bing Webmaster Tools for Bing-specific insights.
• Social media insights for platform-specific engagement.

Challenges of Multiplatform SEO (And How to Overcome Them)

1. Time and Resource Allocation:
   Managing SEO across multiple platforms can be overwhelming. Partner with an experienced agency to streamline efforts and prioritise high-impact areas.
2. Constant Algorithm Changes:
   Staying updated with Google, Bing, and other popular search engines requires vigilance. Subscribe to resources like Search Engine Land for the latest updates on how to optimise your multiplatform SEO.
3. Fragmented Strategies:
   Make sure your messaging remains consistent while tailoring content to each platform. A unified strategy with platform-specific nuances is key.

Why Work With an SEO Agency?

Navigating the complexities of multiplatform SEO requires expertise and resources. Partnering with a professional SEO agency allows you to:

• Optimise effectively for Google’s evolving algorithms.
• Expand your visibility across Bing, DuckDuckGo, and other engines.
• Gain insights from data-driven strategies to boost your ROI.

If you’re looking to dominate search rankings in 2025, contact Thunderbolt today for a free SEO audit and tailored advice on optimising for Google and beyond.

Find Potential Customers Wherever They Are Through Multiplatform SEO

As search behaviour evolves, businesses must adapt by embracing multiplatform SEO strategies. While Google remains crucial, platforms like Bing, DuckDuckGo, and Amazon are becoming key players in the digital marketing arena.

By focusing on AI-driven optimisation, structured data, and content diversification, you can future-proof your SEO strategy for 2025 and beyond.

Ready to expand your reach across multiple search tools? Contact our SEO experts to start building your multiplatform strategy today.