Case Study:
Alexander James Mortgage Services Web Design in Surrey Rapidly Increases Inbound Leads

Surrey Business Branding

Nigel Glossop, a professional mortgage adviser in Camberley, Surrey, engaged Thunderbolt Digital to help grow his business, Alexander James Mortgage Services. Specialising in web design in Surrey, the development team at Thunderbolt Digital worked with the marketing team to redesign the website and attract relevant traffic through SEO.

Thunderbolt’s designers updated Alexander James’ logo from a crest emblem to a clean, simple logo that’s easy to view on a web browser. The development team then streamlined Alexander James’ website and made it mobile friendly to ensure all users could navigate the website. Thunderbolt added multiple contact form touch points throughout the site for users to get in touch easily.

Improved Website Content and Design Drives Enquiries

As well as improving the user experience, Thunderbolt designed the Alexander James website to communicate quality and trustworthiness. The web design in Surrey agency chose to display customer testimonials on the home page, and uses a serif font throughout the site for readability and to communicate trust. Additionally, Thunderbolt included all of the regulatory rules with which the mortgage business has to comply within the website content.

We Can Help Your Business - Web Design in Surrey

Alexander James Mortgage Services now ranks above its main competitor for the keyword ‘Mortgage Broker Camberley’ through Thunderbolt’s on-page SEO expertise and writing regular blogs for the target audience. This has helped Alexander James to be seen on the first page of Google, attract more leads and convert more business.

Owner and Financial Adviser, Nigel Glossop, says, “As soon as our new website was live in February 2021, it generated three new leads and a few weeks later, I’ve now had more leads than in the last three months prior to the website going live!”