Case Study:
PM Antiques A Multi Platform Campaign, Increases Paid Leads By 285% And Organic Leads By 60% In 2021

What PM Antiques Wanted

Phil approached Thunderbolt Digital back in 2018. His main aim was to improve his return on ad spend. As PM Antiques was time consuming for Phil, he needed the responsibility of marketing taken out of his hands. Upon speaking with him, the agency understood that a marketing strategy was needed to create a strong structure for PM Antiques to improve his return on ad spend and increase sales.

“Thunderbolt worked closely with me to build a website to showcase my stock and increase PM Antiques’ brand awareness. Before, I spent a lot of time after work scouring auction catalogues and submitting absentee bids. Now I have a fully-functioning website with great SEO and people contact PM Antiques directly.”

How Thunderbolt Helped

Being a Surrey marketing agency, Thunderbolt Digital offered a full service to PM Antiques. In 2018, Thunderbolt Digital built a website and implemented a brand for Phil. Once he was happy, a multi-platform campaign, using SEO and Pay Per Click Advertising, was launched.

During the 2020 lockdown, Thunderbolt had regular calls with Phil to communicate the progress of the strategy, ensuring PM Antiques took advantage of the move to online purchasing for non-essential goods.

Thunderbolt Digital also takes care of the PM Antiques website, with monthly maintenance to ensure the e-commerce site is running smoothly and efficiently.

To find out more about our SEO services and how we can help boost your incoming leads, see our SEO service page here – you can even apply for a free audit!

The Results

PM Antiques now has a monthly marketing retainer with Thunderbolt Digital, covering all of the online advertising. Despite reducing the ad spend by 50%, PM Antiques is now increasing its inbound leads month-on-month.

Over the past year, Thunderbolt has increased PM Antiques’ leads considerably. Organic Traffic for PM Antiques has grown by 170% with an organic leads increase of 60% in the last year. Their paid traffic has grown by 32% and their paid leads have increased by over double – a whopping 285%!

We are pleased to be continuing to work with Phil on generating even more leads and implementing marketing techniques to boost his brand!