Can Increasing Your SEO ROAS Be This Simple?

In the world of digital marketing, few metrics capture attention more than ROAS (Return on Advertising Spend). For paid campaigns, it’s the go-to metric for understanding profitability. But what about organic efforts like SEO?

While measuring ROI in SEO is notoriously complex, it is possible to achieve a significant boost in your SEO ROAS with the right strategies.

An experienced SEO agency in Surrey will offer tried-and-tested strategies to achieve optimal results. But can increasing your SEO ROAS really be this simple? Spoiler alert – when you focus on the right areas, it’s simpler than you think!

What Is SEO ROAS?

Before diving into strategies, it’s important to clarify what SEO ROAS means. In essence, SEO ROAS is the revenue generated from organic traffic compared to the investment made in SEO efforts.

For example, if you spend £5,000 on SEO in a quarter and generate £20,000 in revenue from organic traffic, your ROAS is 4:1, or £4 for every £1 spent.

Why Is Measuring SEO ROAS Challenging?

Unlike PPC campaigns, where ad spend and revenue can be tracked directly, SEO’s impact is more nuanced:

1. Long-Term Results: SEO improvements may take months to show returns.
2. Attribution Complexity: Organic traffic often contributes to sales indirectly, such as assisting conversions that end through another channel.
3. Ongoing Investment: SEO requires continuous effort in content creation, link building, and technical improvements.

Despite these challenges, boosting SEO ROAS doesn’t have to involve convoluted strategies.

Simple Steps to Increase SEO ROAS

1. Start With Intent-Focused Keyword Research

Not all keywords are created equal. High-volume keywords may drive traffic, but without matching user intent, they rarely lead to conversions.

Example:

• A keyword like “cheap trainers” may bring visitors looking for discounts.
• A keyword like “best running trainers for marathon training” targets users more likely to make a purchase.

Action Plan:

• Use tools like SEMrush or Ahrefs to identify high-conversion intent keywords.
• Prioritise long-tail keywords with strong purchase or action-oriented intent.

2. Optimise High-Performing Pages

Instead of spreading efforts thin, focus on optimising pages that already rank well. Improving rankings from positions 5–10 to the top 3 can dramatically increase click-through rates (CTRs).

Steps to Take:

• Identify pages with potential using tools like Google Search Console.
• Update content with fresh information, better visuals, and clear calls to action (CTAs).
• Optimise meta titles and descriptions to boost CTRs.

3. Leverage Conversion Rate Optimisation (CRO)

Driving organic traffic is only half the battle; turning that traffic into revenue is key to improving ROAS.

Quick Wins:

• Add clear, compelling CTAs on landing pages.
• Use open-source A/B testing tools to test your layouts and messaging.
• Make sure that your website is mobile-friendly and fast-loading.

Example:
A simple tweak like moving a CTA button to a more prominent location increased conversions by 30%, according to one HubSpot case study.

4. Focus on High-Value Content

Not all content drives revenue. Prioritise topics that align with your audience’s needs and have clear potential to lead to sales.

High-Value Content Ideas:

• Product comparison guides.
• “How-to” articles related to your offerings.
• Industry reports showcasing your expertise.

Backlinking to credible sources, such as Moz or Search Engine Journal, can enhance your content’s authority while driving organic traffic.

5. Monitor and Improve Technical SEO

A technically sound website ensures that your pages are indexed, load quickly, and provide a seamless user experience.

Key Focus Areas:

• Fix crawl errors using Google Search Console.
• Improve Core Web Vitals, focusing on page speed and visual stability.
• Implement structured data to enhance search appearance (such as FAQ schema or product schema).

6. Boost Link-Building Efforts

High-quality backlinks remain one of Google’s ranking factors. A robust link-building strategy can improve both visibility and domain authority.

Strategies That Work:

• Partner with industry blogs or news outlets for guest posts.
• Use HARO (Help A Reporter Out) to gain backlinks from media outlets.
• Create shareable assets like infographics or statistics-based reports.

7. Measure, Analyse, Repeat

The key to sustained ROAS growth is constant monitoring and adjustment.

Tools to Use:

• Google Analytics: Track organic traffic conversions and revenue.
• Heatmaps: Tools like Hotjar help understand user behaviour on key pages.
• Keyword Tracking: Use SEMrush to track keyword performance and rankings.

By identifying which strategies yield the best results, you can double down on what works.

Common Myths About SEO ROAS

1. Myth: SEO is “free traffic.”
   Reality: SEO requires investment in content creation, technical updates, and analytics tools.
   
2. Myth: ROAS improvements take years.
   Reality: Small changes, like optimising metadata or updating content, can yield results in weeks or months.
   
3. Myth: ROAS is only about revenue.
   Reality: SEO also builds brand authority, which indirectly boosts conversions across channels.

Is It Really This Simple?

Increasing SEO ROAS doesn’t require monumental changes. By targeting high-intent keywords, refining existing pages, and focusing on user experience, businesses can see tangible improvements in their return on investment.

The key lies in consistency and data-driven decision-making. SEO isn’t a one-and-done process—it’s an evolving strategy that rewards those willing to adapt.

Need Help Boosting Your SEO ROAS?

As a leading SEO agency in Surrey, Thunderbolt has helped businesses across industries achieve measurable growth. From keyword strategy to content creation, our tailored approach ensures maximum ROI on your SEO efforts.

Contact us today for a free SEO audit and start increasing your ROAS with actionable insights. Let’s simplify your SEO journey together!