Move Over Snail Mail: Email Is King
In spite of all the new marketing techniques that have gained popularity in recent years, email is still one of the best ways of providing a call to action to potential customers and raising brand awareness. Crafting excellent content that people will want to read is only half of the battle, though. It is recipient data that will be the truly pivotal factor in your email marketing success – it would be better to have a list of 30 brand-loyal individuals than 3,000 uninterested ones!
Incentivising participants with competitions advertised through social media, Thunderbolt has been able to capture the details of loyal brand advocates for our clients, as well as using follow-up campaigns to keep them coming back for more.