Knowing your target audience is essential for the success of your business. After all, if you don’t know who your customers are, how are you going to advertise to them? We specialise in web design and branding in Surrey, and we know that personas are essential for our online marketing campaigns. Read on to find out how you can use personas to target your audience better.


What is a persona used for in Surrey web design?

Let’s start simple. What is a persona? Personas are a fictitious character created as a way to humanise and visualise who your target audience is. When creating personas, ask yourself the following 3 questions.


What do they look like?

Who are your audience? How old are they? Where are they located? What is their current occupation? What is their budget likely to be? If you are selling a range of products, a student might be more likely to choose a cheaper option with slightly less durability; rather than a more expensive, longer lasting product, for example. 


What are their product goals?

What does your audience want to achieve from your product? Do they want a product that will last a long time? Is price their main determining factor? In other words, are they more likely to purchase a product that is lower quality, but is cheap? Or is it the brand? Do they want to buy from you because your product is well-known and has a lot of standing, like Apple for example?


What platforms do they use?

Where can you reach your audience? This question is crucial. If your target audience are 16-24 year olds, then you will be less likely to reach them with newspaper ads than you would be with Google or Facebook and Instagram ads. There are some great tools and information out there such as Hootsuite or Statista, that will help you see what channels your audience use. 


Use it to your advantage

Now you are armed with the above information, you can get into your audience’s head and create content targeted to them. You know what platforms they use and how they get their information, so you know where to place your ads. You also know their product goals, so you know which of your products or services are the best ones to advertise to this audience.


Contact Us – Surrey web design

Thunderbolt Digital is an award-winning digital marketing agency in Surrey that specialises in web design. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.