Knowing who to target your service or product to is arguably one of the most important aspects of running a successful business. For start-up businesses especially, understanding everything about your target audience is crucial for finding a successful strategy, but this often takes time. Hours of research are needed to be carried out to uncover the needs and motivations of your target audience, to discover what factors may influence their decision. 


Who Are You Talking To?

The first step towards locating the correct target audience is visualising what your ideal customer is going to be. Maybe you are selling gardening products, straight away that tells you not to market to under 18s and perhaps focus towards older adults. The following list can be used to simplify the process; 


  • Where do they live?
  • What is their age?
  • What gender are they?
  • What are their current hobbies?
  • What social media platforms do they use?
  • What is their occupation?
  • What is their annual income?
  • What are their interests?


The Importance Of Buyer Personas

Having an ideal customer or audience will not only save you countless hours of marketing, but it will also allow your business to prosper. Using this strategy, you can narrow down people down to their interests and hobbies so that your business or product will appear for them and may potentially grab their interest. Companies that completely understand their customer base have the competitive edge and are more likely to attract loyal customers who repeat purchases.


Narrowing Down Audiences From Data

Tools such as Google Analytics and Facebook Ads manager are both great for compiling data, day in-day out. Being able to analyze results that indicate what is going well and what isn’t. Maybe your product is getting more sales from a younger generation, instead of still targeting the minority of older people, focus more on advertising for younger people’s attention. 


Solving A Problem

Understanding a problem your target audience may have and promoting your product or service, as a solution is a great way to get people converting. However, simply pointing out these problems isn’t enough. In most cases you will already know their problem, it’s your job to solve it. 


Contact Us – Thunderbolt Digital 

Here at Thunderbolt, we have an experienced team of web developers and designers that can help to optimize a stunning site helping provide great engagement for your business and web design in Surrey. As one of the leading digital marketing agencies in Surrey, we can provide the results your business deserves. If you have any questions or would like more information, we’d love to hear from you. Get in touch by calling 01252 959795 or emailing us at – We can’t wait to hear from you!