To “think outside of the box” can often be written off as merely a buzzword within marketing strategies. However, when done right, this kind of thinking can be the difference maker that gives your business a competitive edge. As an SEO agency Surrey, we know just how difficult it can be to stand out in a crowded online marketplace. With this in mind, here are a few ways that you can think outside of the box with your marketing strategies. 

Start in Your Local Area

A great way to get your foot in the door is to start by focusing locally. By doing so, you can build a reliable and accessible customer base to build upon. You can achieve this with partnerships as well as with paid search, social media advertising and SEO. 

Once you have built a local base, you will have the scope to expand your reach incrementally in a way that is manageable for your businesses and the resources you have available to you. 

Get Involved with Events 

Another way to be unique within your marketing strategy is to pay for and sponsor events for larger businesses within your industry or niche. To be seen on the same platform as a larger business will allow you to build credibility within your field. You will also be able to get more notoriety for your business as well. 

Customer Experience 

Another way you can think outside the box is with customer benefits. By offering a quirky and relevant benefit to your customers, you are more likely to make them repeat customers. They will also be more likely to recommend your business or service to others. One way you can do this is by offering complimentary products or services to the one you already offer. To think outside the box, try to avoid going for the usual discount offering that many other businesses already provide. 


Thinking outside of the box with your marketing strategies does not need to be a complex process. By simply taking part in local events and providing unique offerings to your audience, you are far more likely to gain a competitive edge. As an SEO agency Surrey, we have also seen how techniques such as these can build brand awareness. 

Contact Us – SEO Agency Surrey 

As an award-winning SEO agency Surrey, we can help with a wide range of digital marketing and web design needs. To find out more about how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we look forward to hearing from you.