Keyword research is a fundamental component of Search Engine Optimisation (SEO). As marketing Surrey specialists, we strongly recommend that any business investing in SEO, learn how to do this. In this guide, we will explain how to find the best keywords for your business that will help maximise the performance and growth of your SEO strategy.
What is Keyword Research?
Keyword research refers to the process of finding and analysing search terms. Search Engine Optimisation uses keywords to help engines like Google rank pages in search results. Keywords also help people to understand the context of a given page.
Why Is KWR Important?
Keyword research is important for a number of reasons. Firstly, search engines like Google will use keywords to rank websites on search results. For instance, a blog post with a title tag with the keyword “Best skin treatments” with a list of skin care products, tells Google that it is a relevant page for this topic. Thus, it will appear when people search Google for skincare products.
Furthermore, this strategy is immensely useful for businesses. This is because companies that use keyword research will have a better return on investment because they are targeting a keyword with high value.
How To Conduct Keyword Research
To conduct keyword research, you will first need to brainstorm a list of possible keywords relevant to your business. Keywords can include local-based keywords. These are words and phrases relating to your city or region. For example, “cleaning services London”.
Once a basic list has been created, you can expand this list into a longer list of long-tailed keywords. In your original list you might have basic terms like “baby food”. However, a keyword such as this would struggle to gain traction in the competitive online market due to the large number of companies selling that product.
Therefore, you will need to make your keyword more specific by adding additional information. For example, you might choose “organic baby food London” or “healthy baby and toddler food”. Long tailed keywords such as these are likely to have far less competition so by targeting these words, you are more likely to appear near the top of search engine results.
As a team of marketing Surrey specialists, we believe that conducting keyword research is essential for any companies’ online marketing strategy. By including keywords within a blog, you tell Google that your page is relevant for that term and that it should appear on their results page. This process is an easy, cheap and effective way for businesses to reach new audiences, drive conversions and make sales.
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