Google aims to ensure that people are shown the most relevant and useful information when searching online. The “Helpful Content Update” is another step in this direction. As a team of digital marketers and web designers in Surrey, we will guide you through everything you need to know regarding this important update. 

Putting People First 

The update aims to reward content that provides users with a satisfying experience. 

The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

Content creators that put people first will make high-quality, satisfying content, while also utilising SEO best practices to bring searchers additional value. To ensure that you are taking a people-first approach, ensure that your content is as useful and relevant as possible. Additionally, make sure that your site has a primary focus that leads users to find necessary information as easily as possible. 

Do Not Write For Search Engines

SEO can be immensely helpful when applied in a people-first context as we have previously covered. However, content that is written simply for search engine traffic has been shown to be unsatisfactory for users. To avoid making this mistake, ask yourself whether you would enjoy reading your content as a real person. Are you writing to a particular word count in the hope that Google will prefer it? If so, stop doing this, Google is not concerned with the word count of your content. 

How Does It Work? 

The update introduces a site-wide signal that is used amongst many other signals to rank web pages. Google will automatically identify content that it deems to have little value. Content that is published on websites with high levels of unhelpful content is also unlikely to perform well. 


As a team of digital marketing specialists and web designers Surrey, we understand just how important it is to keep up to date with Google’s latest updates. Google’s Helpful Content Update demonstrates just how important it is to ensure that your content is made with a people-first approach. 

Contact Us – Web Designers Surrey 

As award-winning digital marketers and web designers Surrey, we can help with a wide range of digital marketing and web design needs. To find out more about how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.