Success within digital marketing requires you to have a clear strategy. An effective campaign will take a lot of time, planning and patience. It’s easy to be overwhelmed with the process of setting up a campaign, especially if it’s your first time. For this reason, we have created this guide to setting up your first campaign from a team of specialists in digital marketing and web design in Guildford. 

Set Clear Goals

The first step to creating a successful marketing campaign is to have clearly defined goals. Use the SMART acronym of smart, measurable, achievable, relevant and time. Common goals that you might set for yourself may include: 

  • Gaining more clients
  • Earning more money 
  • Selling more products

By making your goals as specific as possible, you make it easier for yourself to record over time whether you are on the right track. 

Consider Your Budget

Following this, you’ll want to outline your budget. As you research your buyer persona, this will cost money and often more than you expect. Therefore, you’ll need to make sure you include the research within your budget. Having a clear budget will help you set realistic goals and determine the amount of content you can create. 

Market Research 

You’ll need to understand exactly who your target audience is. Sites such as Google Analytics can be really helpful here in pulling data about the type of people who visit your website. You’ll also be able to gain insight into your audience’s age, gender, interests and more. It can be useful to try and target a more niche audience as it will help reduce the level of competition. 

Digital Marketing Channels 

It is important, within any digital marketing campaign, to make use of as many channels as possible. However, this will depend on your audience and the channels they use. Thus, you will need to pick the right channels to match your target audience. For example, for B2B campaigns, you may wish to use channels such as LinkedIn and Facebook. 

Conduct Keyword Research

You’ll want to ensure that your website ranks at the top of search engines like Google. To do so, you will need to do some keyword research. Keywords are words that users type into search engines so that they can find products and answers to specific questions. By including these keywords on your website and on blogs, Google will rank you higher. The main benefit of this technique is that you can do it for free! Therefore, this method is perfect for smaller sized businesses with a lower budget. 

Summary – Start Your First Campaign Today! 

Planning your first time marketing strategy can be stressful and overwhelming. However, by following these simple steps, you will be well on your way to achieving a successful campaign. Remember to set clear goals and to plan your campaign so it attracts the target audience you are after. Additionally, you should definitely make use of cheaper strategies such as SEO

Contact Us – Web Design Guildford

As a web design agency in Surrey, our in-house team can help with your digital marketing endeavours. If you are interested in working with us, or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at – we are always happy to help.