Hashtags are a great way to promote your brand on social media. They help captivate audiences that discover your content. Hashtags are often associated with Twitter, yet have become increasingly popular on sites such as Facebook, Instagram and TikTok. For this reason, hashtags are essential as a way to expand your reach and influence. This guide, from a Surrey marketing agency, will demonstrate how to use hashtags effectively on social media platforms.
What Is A Hashtag?
A hashtag refers to a word or phrase that is preceded by a hash symbol (#). You use these within social media posts. They work by helping people who are interested in your topic to be able to find related posts by searching the same hashtag. Hashtags are great in that they draw attention to your post and encourage interaction.
How To Find An Effective Hashtag
A common mistake people make when choosing a relevant hashtag is choosing one that is either too general or too complicated. To find a good hashtag, pay attention to hashtag influencers from within your niche.
But how do you find the right influencer? Influencers can be anyone within your niche who is trusted in their field. This can come in the form of celebrities, bloggers and YouTube stars. By looking at the sort of hashtags these kinds of people use, you can use these same hashtags to help improve your reach.
Hashtags On Twitter
Hashtags can be great at increasing your reach on Twitter but try not get too carried away. One or two hashtags per post is more than enough. By asking your followers to retweet a post with specific hashtags, you can increase your engagement.
Hashtags On Facebook
Hashtags can help you increase the exposure of your Facebook posts. Similar to Twitter, you don’t want to go overboard with your hashtag use. Too many hashtags can alienate your followers and can seem unprofessional which won’t help your brand. On Facebook, you can source relevant hashtags by searching them into the search bar.
Hashtags On Linkedin
Hashtags are not often associated with LinkedIn, yet they can be used on this platform much like many others. It is important to note that LinkedIn doesn’t allow clickable hashtags in the body of articles. Thus, you will need to include them in the body of your posts in order to make your post easily discoverable.
For LinkedIn, 1 to 3 hashtags per post is recommended. Furthermore, you can add these using the “Add” button found under “Hashtags”.
Summary
Although they are often associated with Twitter, hashtags can be extremely useful for a variety of social media platforms. They can help you reach new audiences and can encourage engagement. However, it’s important to note when using hashtags that you do not go overboard. Use them sparingly – around 1 or 2 a post. Doing so will ensure that your hashtag usage doesn’t alienate your audience.
Get In Contact – Surrey Marketing Agency
Looking to improve your social media marketing strategy? Our in-house Surrey marketing agency can help with your marketing endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch.
For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help.