If you are looking for marketing strategies that will help generate leads and drive business, you have come to the right place. This guide from a marketing agency in Surrey will explore some of the top marketing strategies that businesses should learn and use.


Building an Influence – Influencer Marketing

A successful marketing campaign should help you achieve the highest ROI possible. However, in order to do so you will need to build your influence and position in the online space. One way to do so is with influencer marketing. This strategy has become one of the most effective marketing strategies in more recent years. 

Influencer marketing can help your company build brand awareness, as social media users learn more about you, your story and latest products or services. Furthermore, by having influencers endorse or promote your brand and products, you can build trust with your audience. 


Make the Most of Your Email Marketing 

In 2022, email marketing still remains as one of the most effective ways to generate revenue and new leads. Thus, you should make the most out of your email marketing campaigns. In order to do so, start by building an email list of anyone who may be interested in your product or service. Then create a long-term content strategy that aims to engage readers and drive organic traffic to your website. You can even consider creating an email popup form, inviting people to subscribe to your email newsletter. 



One of the easiest ways to drive targeted traffic to your website is through blogging. However, in order to get the most out of your blogs, there are a few things you will need to remember. 

Firstly, you will need to find a niche. This can be a difficult and overwhelming task. However, by doing so you will be able to capture a specific audience that are primarily interested in that niche, which will help drive traffic to your site and increase leads. 

Secondly, prioritise quality over quantity. Longer and more comprehensive content will generally be much more effective than brief, rapidly produced and less informative content. 


Examine Your Social Media Marketing 

The rise of social media platforms such as Facebook and more modern platforms like TikTok have revolutionised marketing in the modern-day. A key benefit of social media is that it allows smaller sized businesses to capitalise on a simple and free way of marketing. However, paying for social media advertising can be extremely effective in driving ROI. 

Furthermore, platforms such as Facebook, Instagram and LinkedIn have been shown to be the most popular for social media platforms used by marketers worldwide. 

In recent years, Facebook has led the way with the majority of marketers using the platform to promote their business. 


Summary – Improve Your Marketing Strategy in 2022

As we have now explored, there are plenty of marketing strategies that you can make the most of in 2022. Social media marketing, especially with the use of influencer marketing can help capture new audiences and build brand awareness across several different platforms. However, there are other tried and true marketing strategies that continue to be effective in 2022 such as blog writing and email marketing through newsletters.


We Would Love to Hear From You!  – Marketing Agency Surrey

Would you like to improve your digital marketing strategy in 2022? If so, our marketing agency Surrey expert team can help with any marketing needs and enquiries you have. So get in touch and kickstart your marketing strategy today. For more information give us a call on 01252 413 757 or alternatively email us at howdy@wearethunderbolt.com.