Thunderbolt Digital are a highly trusted digital agency specialising in online marketing Surrey and helping local SMEs climb the ranks of search engines and online visibility. We know that it can be pretty hard for businesses when they start out, and even companies that have been established for quite a while can really struggle when it comes to selling themselves online, which is where we come in! Our team offers professional digital marketing and social media management services, but we also like to help out our fellow friends in need and give out a few tips that we’ve learnt along the years, so here they are, our two must-follow rules for online marketing newbies!
Utilise Social Media Correctly
Social media won’t help your search rankings directly, but shares can still net your site plenty of visits and even conversions, making it a worthwhile venture to invest in, especially if you’re able to make content that you can promote on it and use to gain engagement. However, it must be remembered that social media isn’t the be-all and end-all of online marketing, and time and effort needs to be put into other areas in order to implement a successful strategy, including pay per click advertisements, search engine optimisation, and more.
Unfortunately, results take time to manifest, and there is no is no quick fix when it comes to online visibility, search engine results, or online popularity. Anything that claims to be able to bypass this and get you amazing results quick is likely to be a scam, such as black hat SEO techniques, which can end up causing your company more harm than good; for example, shady SEO practices can lead to penalties and prevent Google from ranking your page highly, or even at all! Also be wary of companies that offer to like your social media profiles or posts for a fee – these are a waste of time and money!