If you have researched anything to do with content marketing or SEO, you have probably come across the phrase “evergreen content”. But what is evergreen content? As a team of experts in digital marketing and web development Surrey, we will explore this topic in detail.
What is Evergreen Content?
Evergreen content refers to SEO content that maintains its relevancy and stays fresh for anyone who reads it.
Just how evergreen trees retain their leaves throughout the seasons, evergreen content is both sustainable and lasting. Thus, evergreen content is content that continues to be relevant post publication, allowing for traffic to grow continually over time.
Evergreen Formats
There are a range of different “evergreen” formats you may choose from. Each can help you to produce lasting content that will continuously gain traffic. These may include:
- Top Tips
- Instructional “How To” Tutorials
- Product Reviews
Formats such as these do not necessarily make your content evergreen. However, these structures do often complement evergreen writing. Videos are very effective as a form of evergreen content. For example, a simple video demonstrating how to bake bread, or apply a beauty product, can be both engaging and relevant long term.
Evergreen Content Examples
A few examples of evergreen content might include:
How to build a shed
Here a clear and concise tutorial with a range of attractive imagery would make for a great long lasting evergreen style article.
10 Vegan friendly lunch times meals
Regardless of what the future holds, the question of what to eat for lunch will always be in the mind of the general public. Furthermore, with veganism on the rise, content such as this may even gain popularity over time.
How to Find the Right Nursery for Your Child
Again, topics such as this will continue to stay relevant regardless of how the world changes and adapts. There will always be a new generation of parents who will need to consider what schools and nurseries to send their children too.
Evergreen and SEO
As digital marketing and web development Surrey experts, we consider evergreen content as an immensely useful content marketing strategy. However, when combined with SEO writing techniques, it becomes a far more powerful tool. In order for SEO to optimise your evergreen content, you can base the content around specific keywords that you want it to rank for on SERPs (search engine results pages). Evergreen content will always be redundant if you do not ensure that it is relevant to your business and what people are researching online.
Summary
Evergreen content should be at the core of any good content marketing strategy. When optimised correctly for SEO, these simple forms of content can help to give your website content that is relevant long term and continuously gaining traffic.
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