In a business landscape that is becoming increasingly more digitalised, digital marketing has proven to be profoundly important. This increased connectivity between buyer and seller has allowed marketers to revolutionise the way marketing strategies are carried out within the 21st century. In this article, by a marketing agency Surrey, we will explore the importance of digital marketing for businesses of all sizes. 

Affordable Marketing

Digital marketing has made marketing more accessible for businesses of all sizes. It allows smaller companies to compete with large corporations through affordable methodologies. For instance, social media advertising is considerably cheaper than traditional methods such as leaflet printing. Additionally, social media advertisements such as this can be easily targeted to the right audiences. 


With digital marketing, something as simple as a website can be used as a marketing tool in itself. There are a range of marketing tools that  can be used to measure how people have found your website, how long they stayed and what pages were of the highest interest. You can also measure your paid advertising campaigns through Google Ads to ensure that you are reaching the right audience, with the right message, at the right time.


With just a simple click of a button, your message can be communicated with large audiences across the entire globe. Furthermore, with email marketing, you can receive real-time insights as to when newsletters are opened and read. Streamlined marketing processes such as this are much faster and more effective than traditional methods, such as placing advertisements in print newspapers, and magazines. 

Increasing Your Engagement 

One reason that digital marketing has become so popular for businesses is the increase in engagement it provides. It allows for greater communication with your current customer base and can also help you reach considerably larger audiences. 

An increased level of engagement and communication with your audiences will help to better inform your decision making. 

There are a range of ways that you can increase your engagement through digital marketing. For example you can leverage blogs, PR and social media.


As we have now demonstrated, digital marketing is an invaluable tool for businesses of any size. It allows smaller sized businesses with a range of cheap and sometimes free methods of increasing engagement. It also allows you to easily measure progress for marketing goals including such as lead generation and more. Lastly, with all the different methods of communicating with audiences online, you can increase your visibility and engagement. Thus, this ensures you can get the customers you need with the right information, at the right moment. 

Contact Us – Marketing Agency Surrey 

As an award-winning Marketing Agency Surrey, we can help with a wide range of digital marketing and web design needs. To find out more how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.