Back to the Future fans have been excited at the prospect that Nike is bringing out a product from the film to the market. Unfortunately for most fans, it is not the inspirational DeLorean car or the Hoverboard; but an updated version of the slick trainers, to be titled the Nike MAG, worn by Marty McFly himself.
These shoes have been successful in their previous launches in 1989 and again in 2011. During the latter launch, 1,500 pairs were auctioned on eBay, raising $6 million just on sales, further awareness and donations followed to the Michael J. Fox Foundation which is trying to find a cure for Parkinson’s disease. The previous launch averaged $4,000 per pair, with the most paid almost $10,000.
This year’s launch will coincide with the 30 year anniversary of the first instalment of the series. However with the film having promised the Hoverboard by 2015; many fans may feel Nike’s research and development department should have focused their attentions elsewhere.
Film fanatics can expect the shoes to still be much less in price than the Hoverboard though; with R&D focused on self-tightening technology and light up laces created by the same man who designed the original shoes with self-tying laces for the second film in 1989, Tinker Hatfield. Hatfield was quoted saying “Are we going to see power laces in 2015? To that, I say yes” on Nice Kicks, a news site for trainers.
A Vine posted by the same website has received a lot of attention on various social media channels. After the video has been looped nearly 5 million times, we can expect these shoes to fly off the shelves when they are released any time over the next 11 months, with no date set yet.
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