Thunderbolt Digital are a Surrey digital agency specialising in search engine marketing (SEM), web design, social media management, and more. We’re always looking to partner with local SMEs and businesses who might be struggling with their digital marketing strategy and help them gain more exposure online. Before you can start your SEM campaign or begin implementing SEO techniques, you first need to choose which keywords you’re going to use, so we thought we’d give you a few pointers on how to get your feet off the ground.
Tools like SEO profiler and Google Analytics can help you get started, and can generate a number of keywords it thinks are relevant for your site. It’s a good idea to use these as a springboard for your SEM strategy and refine and alter the suggestions given until you have a group of chosen keywords that you feel best fits your product or service, and will actually be something that your target demographic will search for.
One way to help pick your keywords is to narrow down more general terms. This will help you in the long run as there’ll be less competition for keywords such as ‘embroidered red dress’ than simply ‘dress’! Localising your keywords by adding your location or the areas you work in is another good strategy for SMEs as this will help you find local customers and clients (or, more accurately, will help them find you!).
It’s also important to make sure not to overwhelm or overload yourself with a huge list of keywords to use which might start to look less like a to-do list and more like an impossible nightmare! Create a good selection of keywords and focus on ranking for between 10-20 of them – ‘quality over quantity’ is a good mantra to remember here!
Once you’ve decided on the keywords you want to rank for, then you can begin using SEO tactics and keyword optimisation on your site in order to help strengthen your SEM and gain organic traffic to your site!