As a top visual marketing agency Surrey, Thunderbolt Digital specialise is social media marketing, web design, social media management, search engine optimisation (SEO), hosting, web development and much, much more! Our team is always searching for what works best for both ourselves and our clients in terms of increasing our online reach and engagement so that we can implement the most effective strategies possible. The sheer importance of images in social media is something that can be forgotten by SMEs struggling with social media management, which is something we’re hoping to rectify!
Our visual marketing agency Surrey team has already mentioned before that social media updates that include pictures receive more engagement, but it goes ever deeper than that! It’s been found that Tweets including images garner 18% more clicks, 150% more retweets and 89% more favourites than those without, and the trend doesn’t end there; company Facebook page posts with pictures account for 87% of worldwide Facebook page interactions, which goes to show just how much the use of images can help!
Short format platforms like Twitter, Snapchat and Vine mean that users are accustomed to processing information quickly and deciding in a split seconds whether to pay attention to a post or simply scroll past – images can help tip the balance in your favour, and if you post an interesting enough picture, users may be enticed to read the accompanying caption and actually engage with the post – score!
However, that doesn’t mean you can get away with just posting anything so long as you use visual marketing! This where you need to start being more discerning – are you using an image for the sake of it, or is this something your target audience would really like to see? Take a little extra time to think about what your target market wants, needs and likes so that you can tailor your content around this, although don’t forget to keep it in line with the type of image you want to portray for your brand! For example, how ‘easy-going’ you want your brand to appear will affect the sort of content to upload to your social media channels; sillier staff pictures are fun to see, but certainly fit more with the image of a local toy shop than a practising law firm.