As a local digital agency, Thunderbolt Digital are well versed in online marketing in Surrey, as well as web design, social media management, content creation, hosting and much more! We know that online marketing can be tricky to SMEs who are new to the game, so we like to lend them a helping hand whenever weβre able – because weβre just that nice! If youβre struggling to build brand loyalty online then it may not be your target audience thatβs the issue, but the way youβre interacting with them, especially when itβs not holiday time.
Our online marketing Surrey team are here to help! Marketers can often forget that the behind the target demographic theyβre trying to advertise to,Β thereβs actual real live people browsing their phones and reading the social media updates theyβre posting. It sounds like a no-brainer, but this disconnect can prevent brands from forging strong, lasting connections with their clients, which is one of the primary goals in marketing!
So what does this mean for corporate social media and online marketing? Well, we need to start off by looking at real life relationships. It may soundΒ silly to some, but youβll notice that friends and family who only interact during holidays arenβt nearly as close as those who regularly interact year round, and a couple that ignores each other except for Valentineβs Day probably donβt have much of a relationship! So how does this apply to brands? Well, you donβt want to be a company that neglects its customer base most of the time and then appears brandishing flowers and chocolates on special occasions like Valentineβs Day, Easter and Christmas in order to drum up interest!
So how can companies avoid becoming a βneglectful partnerβ to their customers? Itβs easier than you might think! Hereβs a quick checklist on how to be the perfect Brand Valentine year round!
- Remember to regularly engage with your audience! In the same way that you spend time with loved ones, donβt neglect to interact with your client base fairly often!
- Personalise your updatesΒ so that they appeal to your target audience’s interests (would you get your valentine chocolates and flowers if they were allergic to dairy and pollen? No!)
- A big part of successful relationships is remembering to give as well as take; donβt just shamelessly self-promote online, but create meaningful content and take actions that your target audience will actually appreciate
- Speaking of meaningful content, make sure yours actually is! A handwritten message in a Valentineβs card means a whole lot more than a simple βTo X, love Yβ
- Remember to listen! Like any good relationship, communication is key and online marketing isnβt a one-way street; you need to make sure that you listen to customer feedback, take it on board and respond accordingly
Have any extra tips to share about how brands can be βperfect partnersβ? Start a discussion with us on our TwitterΒ or Facebook!