As a marketing agency in Surrey, we recognise that social media appears to have taken over the world. 3.5 billion people (about half the world’s population) are on social media every day. If your business doesn’t have a social media account, where have you been? Instagram, for example, has more than one billion users and 80% of users follow at least one business account. Having a social media account for your business is crucial because it has a huge impact on how you can find and interact with your audience. But this is pointless for you if no one is following you and you can’t get the word out about your brand. So how can you maximise this and get the most amount of followers? Our marketing agency in Surrey has come up with 3 tips to boost your number of followers.


Surrey Marketing Agency – Instagram 101

Post consistently 

With social media sites such as Instagram, consistency is key. The more often you post, the more likes and followers you’ll get. Try to make your posts engaging and insightful for your audience, and maybe throw a bit of humour in there too! You also need to ensure that the messaging in your posts is clear and concise, and that you have a consistency across social media platforms. Creating a consistent brand story and aesthetic will maximise brand awareness.


Run a social media contest

Competitions are a great way to boost your number of instagram followers. The reward should be something that your followers will be interested in, such as:

  • Your own products or services
  • Another product related to your brand
  • A vacation or unique experience
  • A gift card or money

To maximise your increase in followers the entry requirements could be that they have to like the post, follow your account, and tag a friend in the comments. This will increase your engagement and brand awareness, and this friend could even end up following you or entering the competition as well.


Work with micro influencers

Influencer marketing is a form of social media marketing that focuses on using social media influencers, youtubers and celebrities to drive a brand’s message to a larger audience. Our Surrey marketing agency recognises the value of working with instagram influencers. They are one of the best ways to boost your number of followers. Influencers will likely have a much larger following than you, and they are a great way to build brand awareness because they are a trusted voice who have authority and influence. 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

Contact Us – Surrey marketing agency

Thunderbolt Digital is an award-winning Surrey marketing agency. We’re only a phone call away from improving your online marketing campaign or web design! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.