As far as social media platforms go, Instagram is one of the largest around, owned by Facebook and used by more than 1 billion users worldwide. For this reason, it’s an immensely useful tool for your business marketing strategy. As specialists in digital marketing and website design Surrey, we have created this guide to highlight a few tips for marketing your business on Instagram. 

Do Not Rush Your Profile 

Users, who discover your business through Instagram, may not understand what your company is all about. In order to understand this, they will first judge you based on your profile. 

Your bio is one of the most important parts to consider here. Make sure that it’s short, yet informative. Instagram will only allow 150 characters for your bio so you should choose your words carefully. Use hashtags here also as a way to let your audience know you better. 

Don’t Shy Away From Influencer Marketing

In short, Influencer marketing is the future. But how does it work? An influencer is a social media user with a large following, who has the ability to “influence” others. Influencers are models and ambassadors that help brands reach new and wider audiences. At the lower level, micro influencers can be used for a significantly cheaper price to higher level influencers. Therefore, there are options available to you no matter the size of your company. 

Make the Most of Your Captions 

Captions are great in that they can be both fun and informative. Captions on Instagram are limited to 2000 characters but this doesn’t mean you necessarily need to use the maximum. Short descriptions can be equally effective. In order to make a good caption, ensure that they are relevant, easy and enjoyable as a reading experience. 

You should always include a CTA (call to action) in your Instagram captions. This will help keep your intentions clear to your audience and will encourage your users to contact your business. This can come in the form of a “call now” prompt or a link to fill a form. These CTAs can also be accompanied by related hashtags such as #limitedtimeoffer. 


Far more than just a photo sharing platform, Instagram in 2022 is one of the largest social media platforms around. To improve your digital marketing strategy, you should make the most of Instagram as a valuable tool to build brand awareness and reach new audiences. When using Instagram for your marketing endeavours, ensure to make the most of hashtags to reach new audiences. Additionally, make certain that you take time getting your profile right as it will reflect your brand and your company.

Contact Us – Website Design Surrey 

As an award-winning, digital agency in Surrey, we can help with a wide range of digital marketing and web design needs. To take your social media marketing to the next level, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.