Thunderbolt Digital is a trusted digital marketing Surrey based company, with years ofΒ experience under their belt, aiming to help small businesses grow online andΒ get noticed. As we are at the forefront of digital marketing and social mediaΒ management, we are constantly on the look-out for ways to adapt and moveΒ within one of the most fast-paced industries in the world.
With 2017 approaching quickly, we are starting to look at what we may expectΒ from the industry in the upcoming year. Although it is almost impossible toΒ predict trends with any relevant accuracy, we can look at the high-levelΒ marketing movements based on the success of approaches in 2016.
One particular interesting prediction is the continued mobile dominance. Mobile-based digital marketing has seen a new lease of life after improvements to theirΒ design have enabled new ad units to be opened up. It is obvious that our mobileΒ phones are part of our everyday lives, however, it is not easy to see how theyΒ evolve even further. However, it may not be the hardware that develops as much,Β but instead, the experiential content delivered to the device.
Secondly, video content is considered king. Content is always going to remain aΒ core focus of digital marketing strategies and as exciting as advancing technologyΒ can be, to consumers, it can be seen as daunting. However, in marketing, there isΒ evidence of an upcoming shift towards the development of content, particularlyΒ for digital channels.
The previously mentioned predominant shift to mobile will also allow marketersΒ to incorporate the viewer’s experience with the brand. Enhancements such asΒ second screening or augmented reality experiences are all expected to developΒ further. One example can be the expected rise of product placements within aΒ virtual reality space.