2.7 billion people use Facebook globally. With such a huge database of information, you can understand how useful it is to companies of any size. As a marketing agency Surrey we have seen a significant increase in the need to utilise Facebook as an online advertising platform. When done right, you can advertise to exactly the right audience, at exactly the right time. In this blog, we will discuss what exactly makes a great (and profitable) Facebook advert.
The relevance of an advert is determined by the actions of live users, this helps Facebook decide who to show the advert to. People reacting in a negative way, such as hiding or reporting an ad, will result in a lower relevance score and your advert being viewed by to fewer people. If the purpose of your campaign is creating brand awareness the relevance score has a smaller impact on cost and delivery, this is due to the ads being optimised for reaching people rather than a specific action.
Facebook adverts are available to every business, large or small. Ads can be run on any size budget, with the ability to set a spending cap daily or within a set time frame. The biggest mistake businesses tend to make is treating Facebook like a traditional marketing platform; just because you paid for it, that doesn’t mean users will see it. You must adhere to Facebook’s guidelines and take into consideration aspects like relevance.
Paid adverts will generally reach a much larger audience, which means your page must be ready for hundreds (or thousands) new eyeballs! Ensure your business Facebook profile reflects your brand with up-to-date content and the necessary information to legitimise your company. Advertisers are now expecting advertising prices to soar due to Mark Zuckerburg, Facebook’s founder, announcing huge changes to the algorithm to filter out spam and clickbait.
You wouldn’t plant a seed and come back to it after a year expecting it to be a tree! Your adverts need monitoring; audiences tweaking, creatives amending and knowing when you start a new campaign with a different objective.