So you have decided you want to become a social media influencer. Well, you’re not the only one. Social media influencers are an ever growing marketing tool – some of which are making insane amounts of money. But what do you need to know to start this very fashionable and modern career pursuit? As a Digital marketing agency in Surrey, we will guide you through what you need to know. 

Social Media Influencing – An Overview 

A social media influencer refers to an individual with a significant online audience. They are often high profile and credible for specific industries ranging from beauty, fitness, gaming and more. 

Furthermore, the rise of influencer marketing has been greatly beneficial for brands worldwide. In fact, 40% of people have purchased items after seeing it used by influencers on twitter. 

How to Become a Social Media Influencer 

Here are some easy to follow steps that will help you make a start in your influencer journey: 

Choose a Niche 

Before anything else, you will need to establish a specific niche. This will help you build an audience that is engaged with your message and brand. Without clearly defining what your niche will be, you run the risk of setting your target audience too broadly, which will limit your reach.

To choose the right niche for you, consider asking yourself the following questions – What are your interests? What are you passionate about? What are you good at? 

Choose the Right Platform for You 

For the purposes of social media influencing, there are a tone of great platforms you can use to advertise and reach your audience. Some of the biggest you will want to consider include: 

  • Facebook
  • Instagram
  • Twitter
  • TikTok 
  • YouTube 

You can use a mixture of these above platforms. That being said, it can be immensely useful to pick one platform as the main focus for your content. Different platforms often attract different demographics and you can easily mould your tone of voice and branding around this. 

Research Your Audience 

Once you have selected your chosen niche and the social media platform you will use to deliver your message, you’ll also want to make sure you understand your audience. Your audience will vary depending on your chosen niche and the market you reside in. For instance, if you are an influencer in the field of business, professional platforms, such as LinkedIn, will be the best platform to reach your audience. 

To understand your audience and demographic better you’ill need to consider factors such as; age, location, online habits and more. The more information you have at your disposal, the more successful your influencing campaign will be. 

Summary – Start Your Influencer Journey Today 

To become a successful social media influencer, it requires a great deal of time and effort. By following these key steps we have outlined in this article, you’ill be well on your way to building your desired audience of engaged followers who’ll take genuine interest in your product and brand. To recap, you’ll need to pick a specific niche and research your target audience for this niche in-side-out. From this, you’ll want to choose the right platforms that will help you reach this audience. 

Get in Touch – Digital Marketing Surrey 

From digital marketing to website design, Thunderbolt Digital is an award-winning Digital marketing agency in Surrey. Our passionate team are confident in our ability to help you with your marketing endeavours. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email – we look forward to hearing from you.