Hashtags are a great tool in marketing on social media, to get yourself seen organically. Posts with hashtags average 12.6% more engagement than posts without any. Not sure how to make the best use of them? This is different for every social media platform. As an expert digital agency in Surrey, we have created a beginners guide on 4 key social media channels:
Hashtags are one of the best ways to get your posts and account discovered organically on Instagram. Using hashtags relevant to your posts quickly put you in front of your target audience. On an Instagram post you can add up to 30 hashtags to connect you with users who may not have heard of your company before. Look for some relevant ones that are popular. A quick Google search will show you Instagram hashtags that are currently popular, along with the top hashtags of all-time.
Now Twitter may be a little harder to add multiple hashtags to because you’re constrained by the 280 character limit. We’ve found that most of the time, once we’ve written the core content of our post, we only really have room for 1-3 hashtags. Even if you just add really specific hashtags, for example, the event hashtag from an event you’re attending, every little helps. There are great tools online such as Hashtag Expert where you can enter in a relevant keyword or phrase and it will give you a list of popular hashtags specific to your chosen platform. The trending tab on Twitter also shows current topics and hashtags that are popular at the moment.
LinkedIn & Facebook
With LinkedIn and Facebook aim for 5 – 10 hashtags that are relevant to the topic of the post. LinkedIn often suggests the most relevant hashtags from what your post is about. You can also think about what your audience may be searching for or the hashtags that define the community or subject they’re interested in. For instance #digitalmarketing. Again, Hashtag Expert is a great tool to use here to streamline the process and make it a little easier to find the best hashtags for your business.
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