The modern business landscape is an increasingly digital one. Having a strong social media presence with lots of engagement is essential to making an impact within the market and standing out from competitors. More than a mere popularity contest, social media engagement is about making meaningful connections with customers. As an SEO agency in Surrey, we understand the importance of social media marketing in boosting ROI and brand awareness. We’ve produced this guide providing a few top tips that will help boost your social media engagement.
How to Increase Social Media Engagement
Rather than just putting social media content out there and hoping for the best, a little pre-thought and planning will go a long way in increasing engagement. Here are a few tips to help get you started:
Analyse Your Engagement
In order to measure growth in a meaningful way, you need to look closely at the relevant data available to you. This can be as simple as recording the number of followers, shares and comments you receive in a given week.
From here, you’ll be able to analyse exactly which posts perform the best and on which platforms. You’ll see dips and jumps within your engagement that will help guide future decisions for your future content.
Every business is different and there is no one-size-fits all approach to success. Your goals may be completely different from that of other brands, and you should plan according to your specific needs.
You should ask yourself questions surrounding your audience – how your brand is presented and the tone of voice you will want to use to reflect this. For instance, if your audience is primarily made up of younger people, you may want to opt for a more casual and stylish tone of voice within your social media posts. However, if you’re providing a serious business type service, you’ll want to be as professional as possible in your branding.
Your choice of platform will make a difference here too. Sites such as Instagram and TikTok will favour a much younger audience whereas prestige professional services may want to look to platforms like LinkedIn for their target audience.
Be Current and Topical
A challenge you may face when planning social media content is having enough material to sustain long-term. However, rather than scratching your brain all day to try and think of content, sometimes it can be easier to simply join the current conversations already happening in the world. Keeping an eye on these trends and events will allow you a way to instantly connect with audiences through your brand. Especially, if you’re in a field where social media content can be quite dry and uninteresting, engaging in topical discussions can allow your company to engage with audiences in a more interesting way.
Hopefully this guide will help you put your engagement strategy to action. Remember, that it’s important to have a clear plan surrounding your social media marketing and engagement strategy. It’s important to understand who your audience is, what’s important to them and the best channels to reach them. You should analyse your engagement in order to understand what’s working and what’s not working. At first, this may seem like a trial and error approach but will be very beneficial to you long- term. Lastly, make sure that your content is current and relevant to your audience. Keep up to date with the latest trends and discussions going on within social media platforms.
Contact Us – SEO Agency Surrey
As an award-winning SEO agency in Surrey, we specialise in all aspects of digital marketing and website design. We’re confident in our ability to help you with your marketing endeavours. We’re only a phone call away from improving your social media and digital marketing campaigns! Get in touch today by calling 01252 413757 or email email@example.com – we look forward to hearing from you.