As one of the top web designers in Surrey, we understand that a good image can go a long way in making your website stand out. When integrated effectively onto a webpage, images can be the difference maker that distinguishes a great website from a mediocre one. 

Although it might sound simple. There are a range of mistakes that can be made when using images online. For this reason, we have put together this short list of essential tips for using images online. 

Use as Little Text in Images as Possible

Are you a visual learner? If so, you are not alone as many people understand things better with images rather than words. Almost any user will prefer a site that is more image heavy than text heavy. The power of images is that they can trigger memories and emotions that can impact people. 

For this reason, images chosen for use online should have significantly less text. You should embed images as a way to reduce text. Therefore, adding text to images is counterproductive for this pursuit. 

Remember to Crop and Scale Your Images 

When selecting a photo online, bear in mind that not every image will look good on your website. Your websites crop and scale images to fit the size of a window may not give you  the desired look you’d hope for. This is why it is so essential to crop and scale your photos prior to uploading them. Simply cut out parts that are not needed and centralise areas that are crucial for the user to see. By doing so, you will save time and your website’s layout will improve. 

Use Original Imagery to Avoid Copyright

The best way to avoid getting into trouble when using imagery online is to use your own. Nowadays, we all carry cameras in our pockets that allow you to take fairly high quality photos. If you take pictures or hire someone to take pictures for you, you should use these images for your site. Alternatively, there are plenty of websites online that will allow you to licence photos legally and sometimes for free. 

Select the Right Image Type 

When searching for images to use online, keep in mind what file type will be most appropriate for the images intended use. Selecting the wrong file type may impact the interface and increase loading time. The best file formats for uploading images for a website include: 

  • JPEG
  • PNG
  • GIF

Summary – Remember These Steps and Start Uploading Today! 

Although it might seem simple to upload images online, often necessary steps such as those mentioned above are easily forgotten or ignored. In addition to these steps you should also remember to ensure that your photos are relevant and meaningful. A great image will capture the imagination and emotions of the user. 

Get In Contact – Web Designers Surrey

As top web designers Surrey, we offer a wide range of services, including optimising your website. Our in-house team can help with your marketing endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch.  For more information give us a call on 01252 413 757 or email us at – we are always happy to help.