As an SEO company in Surrey, Thunderbolt Digital knows just how important it is for a website to be fast, compelling, and high-performing. So, just how can you ensure that your website delivers content as fast as possible? Google AMP could be the answer to keeping your visitors engaged, encouraging them to spend more time on your website, and reducing your bounce rate.
If you’re unfamiliar with the term, AMP (Accelerated Mobile Pages) is Google’s attempt at making web pages load instantaneously – in response to Facebook’s “Instant Articles” and Apple News. The general idea is that when you click on the link, you don’t have to wait for the web page to load because it’s already preloaded in the background. The AMP project is built on top of already existing web technologies, is supported by many different platforms and is compatible across all major browsers.
But what does all this mean for your website? AMP will provide an excellent user experience for visitors to your website due to fast-loading pages, which will significantly reduce bounce rate and improve user-retention. Google-sponsored research shows that websites that use AMP experience a 10% increase in web traffic, and AMP e-commerce websites experience a 20% increase in sales.
AMP will boost your site’s visibility on Google because content that uses AMP is favoured. So, not only will the site appear in organic search results, but it even has its own top stories carousel at the top of organic searches to encourage more people to use AMP.