Why Omnichannel Digital Marketing Matters More Than Ever

Today, more than ever, the ability to connect with customers across multiple platforms in a seamless and consistent way is critical. This is where omnichannel digital marketing comes into play.

At Thunderbolt, a leading digital marketing agency in Surrey, we have helped countless businesses in Surrey and beyond transform their online presence.

In this blog, we explain what omnichannel digital marketing means, why it has become so important for businesses of all sizes, and how working with a dedicated partner like Thunderbolt can help you achieve measurable results.

Understanding Omnichannel Digital Marketing

Omnichannel digital marketing refers to creating a unified and coherent brand experience across all online (and often offline) channels. Rather than treating each channel such as email, social media, your website, and paid search advertising as separate campaigns, omnichannel marketing integrates them into a single, consistent strategy.

Customers today expect to interact with brands seamlessly. Research by Harvard Business Review found that 73% of over 46,000 consumers use multiple channels during their buying journey. Whether they discover your business on Instagram, visit your website, sign up to your email newsletter or see your Google ads, they expect the experience to feel connected and personal.

Businesses who adopt an omnichannel approach also see a 91% higher year-over-year increase in customer retention on average compared to those who do not.

Why Omnichannel Digital Marketing Matters Now

As a specialist digital marketing agency in Surrey, we’ve seen firsthand how vital omnichannel digital marketing is in 2025. There are several key reasons why it has become more important than ever, especially in the current business landscape.

Changing Consumer Behaviour

Consumers are no longer loyal to just one platform or device. According to Google, 90% of people switch between devices to complete tasks. They may research a product on their phone, continue browsing on a tablet and make the final purchase on a desktop computer. In fact, OMD found that the average person shifts attention between a smartphone, tablet, and laptop a massive 21 times in one hour. Without a strategy that connects these touchpoints, businesses risk losing potential customers along the way.

Increasing Competition

The digital marketplace is more crowded than it has ever been. With over 5.64 billion internet users worldwide as of April 2025, businesses have more opportunities, but also more competitors. An omnichannel strategy allows you to cut through the noise and build stronger, longer-lasting relationships with customers, giving you a competitive edge.

Higher ROI

An omnichannel approach improves customer experience, which directly impacts sales. According to the Omnisend, businesses that used three or more channels in their campaigns saw a 494% higher order rate than those using a single channel. This demonstrates how vital it is to communicate effectively across multiple platforms.

The Role of a Digital Marketing Agency in Surrey

While the benefits of omnichannel digital marketing are clear, implementing such a strategy effectively is complex. That is why partnering with an experienced digital marketing agency in Surrey like Thunderbolt makes all the difference.

We specialise in crafting integrated marketing campaigns that ensure your message is consistent, creative and aligned with your brand’s goals. Our team has expertise across email marketing, social media, PPC, SEO, web design, and web development, meaning we can deliver a cohesive experience across every platform.

We also provide analytics and reporting so you can see the impact of your campaigns and refine your strategy over time. We do not just focus on vanity metrics; we care about real results, such as increased traffic, conversions, and revenue.

How Thunderbolt Helps You Succeed

At Thunderbolt, we have worked with a wide range of clients in Surrey and beyond to deliver measurable success through omnichannel digital marketing.

By combining our creative expertise with data-driven strategies, we help businesses achieve the following outcomes:

• Enhanced customer experience and engagement
• Improved lead generation and sales
• Stronger brand recognition and loyalty
• Clearer insight into customer behaviour

Why Choose a Local Agency?

Working with a local digital marketing agency in Surrey gives you the advantage of personal service, local market insight and quick, responsive support. We understand the unique challenges and opportunities that businesses in Surrey and the surrounding areas face.

When you choose Thunderbolt, you are not just hiring an agency, you are partnering with a team that genuinely cares about your success. We are proud to have built long-term relationships with many of our clients and to have contributed to their growth stories.

What Makes Thunderbolt Different?

Our approach sets us apart. At Thunderbolt, we believe that every business is unique, so we never offer one-size-fits-all solutions. We take the time to understand your business, your audience and your goals before crafting a tailored strategy that works for you.

We combine creativity with technical expertise to deliver campaigns that not only look good but also perform. Our friendly, expert team will guide you through the process every step of the way and help you make the most of your marketing budget.

FAQs About Omnichannel Digital Marketing

Q: What is the difference between multichannel and omnichannel marketing?
A: Multichannel marketing means using several channels to reach customers, but these channels are often disconnected. Omnichannel marketing, on the other hand, ensures all channels work together seamlessly, providing a unified brand experience.

Q: Is omnichannel marketing only for large businesses?
A: Not at all. Businesses of all sizes can benefit from an omnichannel approach. In fact, smaller businesses often see great results because it helps them compete with larger players by offering a better customer experience.

Q: How long does it take to see results?
A: This depends on your goals and the channels you are using, but with a solid strategy in place, many businesses begin to see measurable improvements within a few months.

Start Your Omnichannel Journey Today

The digital landscape is evolving quickly, and customers expect more than ever before. Businesses that fail to adapt risk being left behind. By embracing omnichannel digital marketing, you can ensure your brand remains relevant, engaging and competitive.

If you are looking for a trusted digital marketing agency in Surrey to help you navigate this journey, look no further than Thunderbolt. We have the expertise, creativity and local knowledge to help your business thrive in an increasingly complex world.

To find out more about how we can help you, please get in touch with us today via our contact page or call us directly. Let’s work together to build an online presence that truly reflects the quality of your brand.