As a digital marketing agency in Surrey, we love keeping up with the latest, emerging marketing trends. A well-executed marketing campaign can increase the demand for almost any product or service – but you’ll need to go where your customers are! It’s so important to be active online and utilise any up-and-coming trends that your customers are starting to use. We’ve compiled a list of the digital marketing trends we think you’ll be seeing a lot more of in 2019…
With more than 500 million hours of videos watched on YouTube every single day, it’s clear to see why online marketers are keen to exploit the video marketing sector. Whether you’re creating videos for Facebook, Instagram, or YouTube, it is an effective marketing tool that attracts large numbers of users and engagement. We expect to see this one grow even more this year!
Voice activated search
With the rise of Siri, Google, and Alexa, it’s obvious how popular voice interaction is becoming as a search tool. As voice searches in search engines become more sensitive to customer intent, it will become increasingly important that advertisers write meta descriptions and ALT text is optimised for speech, so that it sounds better whilst it’s being read aloud. With 50% of all searches predicted to be voice searches by 2020, we can only see this marketing tool becoming more and more popular!
Chatbots will continue to grow as an important digital marketing tool in 2019. Many users prefer to interact with chatbots as they are responsive and always give a high level of customer service. Chatbots work as virtual assistants on your website and give automated responses to customer questions and queries – meaning you have more free time to focus on other work! This is another useful digital marketing tool we expect to see become more and more prominent this year.