Thunderbolt is a digital agency in Surrey that is obsessed with helping businesses succeed online. We specialise in providing the right campaigns that deliver the best return on investment. If you are considering to hire a digital agency in Surrey, here are some of the best questions to ask before you appoint an agency.
Do you have Google Partner Badge?
Digital marketing can be a complicated work for the inexperienced. When it comes to finding a product or a service on the internet or even for general information, the leading source to start with is Google. Google has the biggest market share of all search engines, averaging over 74% of the net share. At Thunderbolt Digital we make sure you are seen when people search for you on Google, whether through paid advertising or organic search.
We are experts in using Google search to produce results for our clients. Additionally, we use Google AdWords to present adverts of your product or service as the answer to people in search of a solution. Having the skills to produce efficient results has earned us a Google Partner Badge. This badge gives you confidence in our skills and abilities to use Google AdWords to deliver revenue growth.
Do you offer services across multiple PPC platforms (not just Adwords)?
Having your product or service presented to as many potential customers in as many places as possible gives the product more chances to be owned and enjoyed. So even though we are masters when it comes to Google Adwords, we use a broad variety of platforms to present your product. These include Facebook, which had over 2.20 billion monthly active users in the first quarter of this year (2018) (Thunderbolt is also a Facebook Blueprint Certified company, so you can rest assured in our abilities here also).
Along with Google Adwords and Facebook, we use other social media platforms such as Instagram and the Facebook Messenger App for our digital marketing campaigns. We can also provide effective email marketing campaigns to your existing customers to encourage them to become frequent buyers or to raise awareness of new products.
What metrics do you include in your standard reports?
It is important to keep track of the effectiveness of our campaigns in real time so that we are continuously delivering the best results for your business. Some of the key metrics we include are Cost Per Click (CPC), Cost Per Conversions (CPC) – which is how much is charged by the platform for acquiring a qualified lead/interested customer – and Conversion Rate (CR) which is the percentage of leads/customers converted from the advertising campaign. We aim to lower all the costs associated with running any PPC (Pay Per Click) advertising campaigns here, including both of the CPCs.