You may have a fabulous, eye catching website, but what’s the point if no one is engaging with it? You want the users of your website to read and interact with your content and eventually get in touch or buy your product. As experts in digital marketing Surrey and web development, we know all the best ways to get users engaged with websites. We have outlined some of our top tips here:
What Is User Engagement?
Firstly, you need to know what user engagement actually is. It is when website visitors find what they were hoping for when they clicked on your site, and enjoy your content enough to keep reading. This makes them more likely to convert. Converting is when the user fulfills the purpose of your website, this could be making a purchase or signing up for a newsletter for example. With increased engagement, you will also find your audience becomes more loyal and are more likely to return to your site as opposed to a competitor, as they know they had a good experience last time.
Increase Loading Speed
If your website takes a while to load, you’ve immediately lost the user’s attention. People are used to having everything in front of them as soon as they want it, and can very quickly get impatient and find an alternative. Even a one-second decline in load speed can have a huge impact on user engagement. Google Analytics offers a great tool in the form of ‘speed suggestions’ under the heading ‘site speed’.
Everything on your website needs to be readily available for users to find quickly and easily. If they can’t find what they are looking for within a few clicks, your bounce rate is going to increase. A high bounce rate basically means that visitors are very quickly clicking off your site. This shows they didn’t find what they were looking for. Your site needs to include a simple navigation menu so it is clear where everything is located on your website. Even better, is a search bar, allowing visitors to instantly find whatever they need.
Contact Us – Digital Marketing Surrey
Here at Thunderbolt, we have an experienced team of web developers and designers that can help to optimize a stunning site with expert digital marketing Surrey. If you have any questions or would like more information, we’d love to hear from you. Get in touch by calling 01252 959795 or emailing us at firstname.lastname@example.org