Thunderbolt Digital are a trusted digital agency with years of experience in online marketing Surrey, and assisting local businesses outperform themselves online! As such, our team knows a thing or two when it comes to marketing yourself online and how best to do it. We’re feeling generous, so we thought we’d share a pretty important tip with you to get you started: personalisation is key! Once you start catering to your audience’s wants and needs, then you’ll find yourself in a better position than ever before! With this in mind, it’s a good idea to remember to…
Know Your Platform
Different platforms are used in varying degrees by different groups – for example, Pinterest is dominated by middle aged women, and LinkedIn is popular among working professionals. Use basic demographic information similar to this as a springboard, and drill down into analytics data to decide what content to post for which platform. Cross-posting is always a good idea when it comes to content, but it will often be more relevant and appreciated on certain platforms, so using the above data to guide you, repeated posts or “throwbacks” can be worthwhile.
Create Relevant Content
We’ve all had it drilled into us that ‘content is king’ and with good reason – this is something that no company looking to increase their online visibility should ever forget! Of course, good content is important, but relevant content is better – even the best video or blog in the world about something that your target audience don’t care about won’t do your company any good! Make sure any content you create is relevant to you brand and your audience’s interests; don’t be afraid to link to other useful content as well, just make sure that you produce your own too! It can also do you good to draw from popular culture or current events to make your content more relatable, but be aware of when to draw the line so your brand doesn’t come across as embarrassing and ‘try hard’.
Build a Relationship
One of the great things about the internet is how it keeps us all connected and opens channels of communication that might not have been there otherwise – and this is no different when it comes to online marketing! You need to use social media and your website to forge a connection and build a relationship with your target market; interact with people on social media and respond to any messages or complaints as soon as possible! After all, customers who feel personally known and valued by your company are more likely to become brand ambassadors and recommend you to their friends!