If you’re considering marketing your business on social media, you may be wondering which platform is the best for you. Here’s a guide from one of the leading marketing agencies in Surrey of things to consider, and questions to ask yourself:

What Are Your Goals?

Before you start any form of marketing, it’s important to define your goals. What do you want to achieve? And what does success look like for you? Do you want to increase your conversions/sales? Do you want to generate leads for your email newsletter? Do you want to build an engaged audience you can communicate with? Once armed with this information, you’ll be able to narrow down which platform will work best and allow you to meet your goals.

Who Is Your Audience?

Before posting on social media, you must know who your audience is! Because if you don’t, how are you going to post content that they’ll engage with? Consider the following questions. What age bracket does your core audience lie in? Is your audience B2B (business to business) or B2C (business to consumer)? What is your audience interested in? This will help narrow down your choices. For example, if your audience primarily consists of 50+ businessmen, then Snapchat, which has a much younger teenage audience, will not be the ideal platform for this audience!

What Content Do You Want To Post?

Consider what content you want to post. Is it blogs? Images and videos? Customer testimonials? Webinars and live streams? Once you know what you want to post, consider where the best place for this will be. And if there are any barriers in your way. 

For example, with Twitter’s 280 character limit, this may not be the best place to write a long blog post. But rather, perhaps you could share a snippet of your blog and redirect them to your website. 

Instagram is a great platform for visual content. If you’re an e-commerce business and you have product images you want to show off, or if you’re a commercial business with stunning project images, Instagram is a great platform to showcase this. However, you cannot include hyperlinks in individual Instagram posts. Of course, there are tools that allow you to link to posts in your bio, but it’s worth considering this barrier and if this is the best platform to drive traffic to your website.

What Will Be Cost-Effective?

A key point to consider is what will be cost-effective for your business size. For example, Facebook and Instagram advertising is very affordable as you can customise your budget per day, or for the lifetime of your ad. It is suitable for small businesses all the way to large corporations and a great place to get in front of your target audience. However, LinkedIn is a little more expensive, so if you’re a small business with a small budget, this may not be a cost-effective option for you right now. 

Contact Us – Marketing Agency In Surrey

Thunderbolt Digital is one of the leading marketing agencies in Surrey that specialises in small to medium business growth. We’re only a phone call away from improving your web design and online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.