At Thunderbolt Digital, our surrey marketing agency prides ourselves on helping small to medium sized businesses reach their full potential. We’re used to creating strategic marketing campaigns that will make the most of your budget and deliver optimal results. Of course it would be great to have endless, deep pockets and an unlimited budget – but 99% of the time that’s not realistic. Here’s a guide to help you decide what marketing is best for your business:
SEO by a Surrey marketing agency
If you have a limited budget, or want to make the most of the one you currently have, the good news is that SEO is free. But it is not a quick fix, and if you’re looking for fast results, this may not be for you. But as a long-term marketing strategy, it is a great way to get your website seen by more people and generate leads organically. Improving your search engine ranking is incredibly important, because 75% of people do not look beyond the first page of search results. If they can’t find what they are looking for on this first page, they are more likely to change their query than look at the second page.
To make the most out of your budget and get quicker results, our Surrey marketing agency recommends Google PPC ads. PPC ads appear on search engines like Google, so your business will appear when a web searcher enters a keyword or phrase that you are targeting. This is a great way to get traffic to your website because Google processes over 3.5 billion searches per day and is the most used search engine when people want to know something. With Google ads, you can set your budget to decide how much you want to spend per day, so you won’t overspend.
Social media ads are a great way to reach your target audience. This is great advertising for businesses with smaller budgets, since you can completely tailor your ad spend to your requirements. The only thing is, with SEO or PPC, web searchers are actively looking for a product or service, hence why they have entered a particular phrase into Google. But with social media, users are just scrolling through their phones or laptops and aren’t currently searching for a specific product or service. So this is just something worth bearing in mind as conversion rates can be slightly lower.
Email marketing is a good way to make the most of your budget since it costs nothing to send an email out to your subscribers. You can send personalised emails with promotional offers, new products or company news, that will go directly to their inbox. The chances of conversion are much higher with email marketing than other forms of marketing.
Influencer marketing – what a Surrey marketing agency would do
Influencer marketing is a great way to get some instant awareness and exposure of your brand. They are a trusted voice of authority, with large audiences and engaged followers. But this publicity does not come for free. The fee will vary greatly depending on the size of the influencer, but this might not be the best, long-term option for businesses with limited budgets.
Contact us – Surrey marketing agency
Thunderbolt Digital is an award-winning digital marketing agency in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.