Marketing has greatly changed from the days when an ad in a newspaper or a billboard was the extent of marketing. Nowadays, marketing plays a huge role in our lives. The kind of marketing that will be right for your business greatly depends on who your target audience is. Our marketing agency in Surrey has come up with this guide to help you figure out what kind of marketing will be right for your business.


Email marketing

You may have read this headline and thought, ‘Email marketing? Really? Isn’t that old news?’’. But it’s actually a lot more valuable than you may think. Email is said to be almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. Unlike some other forms of marketing, email marketing allows you to have direct contact with your customers on a regular basis, as the email goes directly into their inbox. If you’re an Ecommerce business, personalising the emails to include a special discount for their birthday, or to reward your most frequent customers are great ways to get conversions. 



PPC is a great form of instant marketing, especially if you want to make the most of your budget. You can target web searchers who enter a keyword or phrase into search engines like Google or Bing that relate to your product or service. And one of the great things about PPC is that you only pay if they click on your ad – so you won’t be paying money for lots of time wasters who view your ad but aren’t really interested. 



SEO is a great way to organically get traffic to your website, but it isn’t a quick fix and is a process that takes place over time. By writing blogs containing keywords, or adding the keywords to pages on your website, you can rank higher in search results when someone enters this keyword or phrase. This is a great way to organically get traffic to your website.


Social media marketing

In most cases, social media is where your audience is, since most people spend 2 hours on social media every single day. You will reach far more people with a social media ad than you would with a print ad or billboard. Social media marketing can provide credibility for your brand, and increase your brand awareness.


Integrated marketing campaign

Our marketing agency in Surrey is a huge advocate of integrated marketing campaigns! An integrated marketing campaign combines all of the above to create consistent messaging across your platforms. On average, it takes about 5 – 7 interactions with a brand for people to recognise it. So, if all the above areas of your business are working together – it will maximise your brand exposure. For example, if you have a sale or event coming up you could: create a social media ad, send out an email, update your PPC ads, and update your website with a banner. If someone just sees your ad once they may not pay attention – but if they consistently see it they will be far more likely to take notice of it. This maximises your chances of success, and of the right people noticing your ad and becoming a customer.


Contact Us – Surrey marketing agency

Thunderbolt Digital is an award-winning digital marketing agency in Surrey, and we’re only a phone call away from improving your online marketing campaign or web design! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.