With lockdown coming to an end, how can you prepare your business to welcome back customers? Google My Business may not have been something you considered, but it can have a huge impact on your website visitors and sales. As a surrey marketing agency specialising in paid search, we know how Google My Business can help. Take a look at how it can help your business:
Increase Website Traffic
A Google My Business listing will help your website SEO. Businesses with a Google My Business can receive as many as 943 more search views per month!
Google My Business listings appear on page one of Google, so having a listing will boost your online presence if your website doesn’t yet rank on page one. It allows you to be on page one of Google, while you’re optimising to get other keywords on page one. It means that you are front and center when someone searches for a business near them.
Let Your Customers Know You’re Open
In last year’s uncertain times, many businesses have had to close. Though many businesses are now reopening, it’s important to make sure your customers know! With Google My Business, you can show your customers exactly when you are open so they don’t miss you.
Appear On Google Maps
With Google My Business, you input your exact location into your listing. This allows your customers to see you on Google Maps. For example, if someone types in ‘restaurants in Farnham’ your business will show up in the list of available options. This allows new customers to be able to find you easily, and get directions to your business, as well as how long it will take you to get there.
Be Found For ‘Near Me’ Searches
A lot of us will have typed in the phrase ‘near me’ into Google, whether you were looking for a hairdresser or an accountant. Google My Business displays your business when someone searches within your location. Adding your website to your listing directs viewers to your site to research further. Adding contact information to your listing also means viewers can get in touch more easily.
Categories Lead to the Right Visitors
When setting up your Google My Business account, it will prompt you to enter business categories, for example, garden centres or cafes. This makes sure that your business appears when someone searches for your type of business if they are nearby.
Optimise Your Listing
The more information you add to your Google My Business listing, the more it can increase your website traffic. Optimise your listing by asking your customers to leave a review. This can help future customers to choose your business. Add images and videos of your products or services too. This will encourage users to take the next step and take a look at your website.
How We Can Help Your Business
We post regularly to our clients’ Google My Business listings to ensure that Google shows them more often in searches and. We track where these visitors go to see their behavior pattern. If you need help setting up and maintaining your Google My Business listing, Thunderbolt can optimise your listing. This includes replying to reviews, setting up your business offers and driving more traffic to your business.
Contact Us – Surrey Marketing Agency
Thunderbolt Digital is an award-winning Surrey marketing agency that specialises in paid search. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.