Video advertising is no doubt on the rise. In 2020, 92% of marketers have said it is part of their strategy according to a survey run by “Smart Insights”. Here’s some best practises and the different types of ad formats that are available for you to get started with. As a Surrey web design and marketing agency we are well versed in video ads, so follow our hints and tips and you’ll be well on our way.


Skippable in-stream ads to pair with your Surrey web design

Skippable in-stream ads sit before, during and after a video on Youtube or other video platforms. After 5 seconds, viewers have the option to skip the ad. You will only be charged when a viewer watched 30 seconds of your video.

Non skippable in-stream ads

Non skippable in-stream ads appear before, throughout or after a Youtube video or other platforms. This time, viewers will not have the option to skip the ad. You will be charged per impression, so you pay every time your ad is shown. These types of ads are more popular for creators because the viewers cannot skip through.


Video discovery ads

Video discovery ads sit above the search results of the Youtube page. They are very similar to an Expanded Text Ad, in the way they are displayed on the search page. You will only be charged when a viewer chooses to watch your video by clicking on the thumbnail.


Bumper ads

Bumper ads are short five second video ads that play before, during or after a video. As you only have five seconds, you need to make sure your ad can send a clear message in this time. You pay based on impressions, which means somebody has to view your video for you to be charged.


Outstream ads

Outstream ads are useful when you want to reach users on different platforms. To begin with, they play with the sound off, but viewers can tap to unmute. They are mobile only and do not appear on Youtube. You can only see them on websites and apps that are Google video partners. You will be charged based on a cost per thousand impressions, which means users will need to watch 2 seconds or longer.


Use Surrey web design to create Masthead ads

Masthead ads sit at the top of the Youtube homepage. They are only available on a reservation basis which you can organise through a Google representative. The reason for this is that they are great for driving awareness to a massive audience in a short period of time; for example an event or upcoming live stream. You will be charged a fixed cost per day, which you can negotiate with your Google representative. 


Contact us – Surrey web design

Thunderbolt Digital is an award-winning digital marketing and web design agency in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.