It’s no secret that Thunderbolt Digital are experts in SEO Surrey who like to use our skills to help local start-ups and SMEs to find a footing on SERPs (search engine result pages) so that their business can flourish and grow. Of course, a tradesman is only as good as their tools, and this holds true for digital and SEO services; in fact, we think these tools are so important that we couldn’t possibly keep them to ourselves, which is why we’ve decided to share them with you in this quick list below!
Good old Google already gives us a whole host of things for free (providing you don’t count your data as payment) and another thing to add to the list is their keyword planner. Considering most businesses’ top priority is to get ranked on Google’s search engine, the best place to start in terms of finding keywords is direct at the source; not only can AdWords suggest you relevant keywords, but can give you important data surrounding them, including competition level and the amount certain terms are searched for per month.
Not only can Kwfinder help you with keyword ideas, it can tell you about search volumes and will even rate the difficulty of ranking for any particular keyword on a 1-100 scale that’s colour-coded for at-a-glance info. This tool also allows you to search by region, which can really help with more localised keywords or local businesses.
Ubersuggest is a fantastic tool for helping you find long-tail variations of keywords, which are not only easier to rank for but have higher buyer intent (and thus a higher conversion rate) too! You can also refine your search amongst different categories (web, images, shopping, YouTube, or news) or to different countries.
Keywordtool is another suggestion site that has the added bonus of enabling you to search for keyword suggestions not only on Google but Youtube, Bing, Amazon and even app stores! You can also specify certain countries and languages for those of you who might be going global or attempting to attract multilingual customers.