For SEO in Surrey and beyond, incorporating keywords that are relevant to your business into your website is crucial. We help many small to medium sized businesses create search engine optimised content that can help boost their organic rankings. However, if you’re just starting out, working with a website agency could be more than you want to get started. This 7 step beginners guide can help micro-businesses integrate keywords into your website:


Boost SEO in Surrey with Page titles

An obvious place to start with keywords is the page title, which is the headline that web searchers will see jump out at them when entering a keyword or phrase that relates to your website. 



It really helps with SEO, in Surrey and beyond, if you can include the keywords in your headings. Subheadings are very helpful for readability, and help the reader to point out key aspects of your content. For SEO purposes, a great, easy place to include this is in your call to action at the end.



Make sure you include the keyword in your introduction/the first paragraph of your page. In addition, this helps Google decide how relevant your content is to your audience.



The most obvious place to incorporate keywords into your website is in the content, and the body of the text. Depending on the length of piece and the word count, try to use the keyword 2-4 times. But don’t overdo it and add it for the sake of it – especially if the sentence no longer makes sense. This is known as keyword stuffing and Google doesn’t like this, which will cause your readability and ranking to decrease. 


SEO Slug

The slug is your website URL. You want this to be relevant to the page, to tell people what your blog is about. If possible, try to include your keyword here. 


Meta-descriptions for SEO Surrey

Another important place to include your keyword is in the meta-description, the snippet of information that summarises the content on your webpage. It’s important to make this enticing and relevant to your viewers so they can decide whether or not they want to visit your webpage.



When you’re deciding where to include keywords in your website, the images probably weren’t your first thought – but it is important. Firstly, make sure you select an image that is relevant to the content on your page, and create a name for your image. Next you’ll need to create the title of your image, which web visitors will see if they hover over the image. Finally, you have the alt text which is a description of your image that provides accessibility. If it’s appropriate and will still make sense, include the keyword in the alt text where possible.


Contact us for SEO in surrey

Thunderbolt Digital is an award-winning digital marketing agency in Surrey that specialises in SEO. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.