Perhaps you have heard the term SEO (Search Engine Optimisation) but not quite sure how it works. From the get-go it can seem like an overwhelming topic. However, with these tips from an online marketing agency Surrey, you will be well on your way to becoming an SEO expert. So with that in mind, here is how to learn Search Engine Optimisation.
What is SEO All About?
Most businesses have some form of a marketing goal. However, all companies hope to boost revenue where possible. That is where SEO comes in. By improving the SEO of your website, you can rank higher on the top of search engine results pages. In turn, this helps to spark revenue-inducing traffic.
Search engines such as Google work using “spiders” and “bots” that crawl the internet in order to find, index and rank sites. When people search terms on Google, search engines deliver a list of websites that they deem to be most relevant to the search.
On Page and Off- Page SEO
Two types of SEO you will need to consider when learning about this topic are on-page and off-page SEO. With on-page SEO, you manage multiple parts of your pages to please visitors and search engine bots.
On-page SEO often involves formatting such as H1 and H2 tags. It also includes the use of keywords, navigation, URLs and meta descriptions. Image descriptions and alt text are also involved within on-page SEO,
Off Page SEO, on the other hand, involves a reliance on others opinions of your online content. Off-page SEO involves authoritative links to your website as well as any mentions of your brand. It may also include social media marketing that your business carries out.
The process of link building involves acquiring backlinks from other websites to your site. It’s important because backlinks are one of the top 3 ranking factors for Google. Links from relevant, high quality websites will often be better for search engines than that of low quality and irrelevant websites. For instance, if your website is about financial advice, backlinks to other sites regarding finance are going to be better suited as backlinks.
Now we have covered the majority of what is included within SEO, you should be well on your way to practising these different aspects. As online marketing Surrey specialists, we believe that SEO is an invaluable tool for businesses. It allows for a cheap and easy way to gain a competitive edge in the online marketplace. The combination of both online and offline SEO techniques will help your website rank higher on search engine results. Thus, allowing you to gain brand awareness, qualified leads and sales.
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As award-winning online marketing Surrey specialists, we can help with a wide range of digital marketing and web design Surrey needs. To find out more how digital marketing can help your business, get in touch today by calling 01252 413757 or email email@example.com – we can’t wait to hear from you.