As a leading Surrey marketing agency, we believe that it is always important to include an effective call to action as part of written online content. A Call to action (CTA) is a tool used within digital marketing that can be used for an array of reasons. For instance, to capture sales and build consumer bases. But what makes for an effective call to action? 

CTAs – A Few Tips 

When writing your CTA, ensure that it is concise and catchy. Here are a few elements to help you get started. 

Start with an Imperative

The purpose of a call to action is to convince a person to take an action. Thus, you should start with authoritative language and action verbs that prompt a decision. For instance, you can start with words such as “shop” or “join”. 

Low Risk 

A strong CTA will promote a high value whilst at a low risk for the reader. You do not want to fall into the trap of pressuring your reader into making a decision. Let readers know that there is no commitment required.

Be Persuasive 

Many copywriters will often craft effective CTAs by including persuasive language. Make sure that you keep your CTA copy concise so that you can build intrigue and make your audience want to find out more. 

Where Should You Use a CTA? 

Now we have explored how to effectively write a call to action that produces intrigue. With that out of the way, next, we must consider where to place these CTAs for the maximised opportunity. 

Your website is a great place to start. You should include at least one on your homepage. Additionally, make sure that you have one included within each of your blog pages as well as any other pages that may prompt action. 

Social media posts and emails to your audiences are also great places to include a call to action. By including a call to action on a social media post, you can attract new customers to your website or any product or contact pages associated with your business. 


A call to action is a simple yet necessary way to drive sales and leads for your company. A well-crafted, concise CTA will intrigue readers to find out more about your business. Just make sure that you don’t come across as pushy or forceful. As a leading Surrey marketing agency, we hope this guide sheds light on what it takes to create a strong call to action. 

Contact Us – Surrey Marketing Agency 

As an award-winning Surrey Marketing Agency, we can help with a wide range of digital marketing and web design needs. To find out more about how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.