Are you looking to improve your SEO performance? A great place to start is by writing enticing, keyword-rich meta descriptions. As a leading marketing agency Surrey, we will guide you through everything you need to know in order to write the perfect meta descriptions for your web pages. 

Keep It Short 

In most cases, short meta descriptions will be much more effective than long ones. You will often get a limit of 160 characters for a meta description. However, as a marketing agency Surrey, we recommend that you stay under 155 if not shorter. 


But why? The reason here is that when someone is faced with a web page full of search results, they will often skim-read the meta descriptions. In doing so, users want to quickly find a result that serves their needs. 

Call To Actions

You should always make sure to include a call to action within your meta descriptions. Your search result headline and meta description are in effect a product you are trying to sell. A simple call to action such as “learn more” or “contact for more information” can be the tipping point that prompts users to click on your link. 


Often, we are told when writing to avoid repeating words that have been used in previous sentences. However, with meta descriptions, you want to take a promotional approach. Furthermore, even if a keyword is used in the headline and the SEO title, you will also want to make sure that it appears in the meta description. By repeating a certain key term throughout your website, you tell search engines such as Google that your website is relevant for that term. Thus, Google will ensure to show your website higher on search engine results pages. 


The meta description is more than just an extra description for your service. It is a key marketing tool that can be used to drive more conversions and clicks for your website. In order to make the most of your meta description, make sure to keep it short and snappy. Also, make sure that you include a call to action and that a relevant keyword is included so that you can rank better on search engine results pages. 

Contact Us – Marketing Agency Surrey 

As an award-winning Marketing Agency Surrey, we can help with a wide range of digital marketing and web design needs. To find out more about how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.