Digital marketing is ever changing. Sadly, you can’t know it all! You always need to keep up to date with new search engine optimisation (SEO) trends and tools that are emerging in the industry in order to get the best results. With the global pandemic, many more of us have spent a larger portion of our time online. As digital marketers, we want to take advantage of this. If you are looking to do the same, here’s a few things to keep in mind from a SEO agency in Surrey:
Voice Searches
The last ten years have seen a big change in how we search the web. The introduction of Amazon Alexa, Siri and Google Assistant has meant we’re not all using text-based searches. As many as 27% of us are searching using voice searches in 2021. This method is incredibly specific. We are almost always searching for the answer to a question rather than looking for more detail on something.
This means that those searching are at a different stage of the customer lifecycle. They are more likely to want to convert as they will be asking questions along the lines of “Where is the nearest hairdresser?”. This can have a really big impact on your SEO results.
A Mobile First World
How many of you are reading this on your phone? We reckon it’s the majority of you, and Google thinks the same. Our phones have become our primary way of searching. Most websites are now created responsively. This means that the website is adjusted to the size of a phone, without compromising on the user experience. Google has had mobile first indexing since 2019. Therefore it is important to investigate your site’s mobile effectiveness and mobile usability.
Featured Snippets
Featured Snippets are short snippets of text that appear at the top of Google’s search results to answer searched questions quickly. Featured snippets have been around since 2017 and are a great way to get yourself on the first page of Google search results. They are known for stealing the majority of the search volume too and usually have a great click through rate!
SEO Influencers
With the growth of social media, influencers have become a big factor of marketing. In terms of SEO, they can act to really increase the search volume of people looking for your brand. Promoting your business this way can allow more people to trust your brand and are therefore more likely to convert.
Contact us – SEO Agency Surrey
Thunderbolt Digital is an award-winning digital marketing agency with in-house web designers in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! In addition, Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.