As a local Surrey digital agency, Thunderbolt Digital are experts at SEO (search engine optimisation) techniques that can help get your business to page one of Google, without resorting to black hat tactics that could harm your rankings in the long run. We know that every site wants to be top of the search rankings and to see an increase in visitor traffic, which leads many companies (including SMEs) to be tempted by PPC (pay per click) advertising, but this can be less efficient than a good organic search ranking.
Pay per click advertising is something that we’ve all seen when using Google to search for something, but before you decide to invest in it, stop and think about how often you’ve actually clicked on the sponsored ads that appear in your search results – probably not much! In fact, most users (the more tech savvy especially) view sponsored ads on search engines as spam, and scroll straight past them without paying them any mind, even if one of the sponsored links is the very site they were searching for! Because of this, many SMEs find PPC as more of a waste of time and a drain on resources than anything else, and all of our clients know that our SEO Surrey team here at Thunderbolt almost always advise against PPC advertising, as in our experience it simply is not effective.
So what can be done instead? The answer is to focus on good SEO techniques, so that your site shows up in higher rankings on organic search results and therefore has a higher chance of being actually clicked by potential customers, meaning your site can be seen by the right people. We’ve already given you some tips on what not to do when it comes to SEO if you want to try and tackle keyword optimisation for yourself, but enlisting trusted digital agencies like Thunderbolt Digital can really help you optimise your site to the fullest extent possible; after all, amateur efforts at SEO are not a complete waste of time, but allowing the professionals to do what they do best is often much more effective, and faster, too!