How to Outrank Your Competitors
Competitor analysis is an important part of any marketing strategy. You need to know your competitors almost as well as you know your own business, and you especially need to know what they’re up to online. As experts at digital marketing in Surrey, we have the tools and expertise to help you outrank your competitors online. This blog explains a few of the tips and tricks you can use to make sure you’re appearing first!
Identify and understand your competitors
It’s especially vital that you understand who your online competitors are. Your competitors in real life might not be your competitors online, and it’s important you’re aware of your rivals in both landscapes. You can start by Googling the product or service and look at who/what appears for that search.
Dive deep into their online presence
As a digital marketing agency from Surrey, we understand the importance of gaining an insight into how your competitors are marketing themselves. It is a great way of obtaining new marketing concepts that you may not have thought of previously.
Researching what keyword terms your competition believe are worth bidding on helps you to decide on what keywords are relevant and fruitful to implement in your own marketing strategies. These keywords can then be compiled in order of relevance and measured against the success of your own keywords that are being targetted.
This not only gives you the opportunity to steal the same keywords but it also means you can see what keywords competitors are not targeting that you could try and also target, the less people using keywords means less competition to use them which in turn means it will cost less to use them.
Engage with the Competition
Getting an inside look at what your competitors are doing can help outline what works well for them and how you can, in turn, capitalise off their marketing strategies.
The easiest way to do this is to become one of their customers. Sign yourself up to email newsletters, blogs and social media platforms, Then begin reviewing their interactions and their content, as well as their Call To Actions and engagement on their social posts. This will give you free insight into what methods are fruitful and what methods are unprofitable.
Social Media Research
It is extremely important to determine which social platforms your competitors are using, what type of content they post and its regularity, who they engage with, their audience size and the tone of voice they use. This will give you a great of what does and doesn’t work well for engagement.
User experience has become an integral part of SEO. Google has previously stated that it will definitely be one of the main SEO ranking factors for years to come. As the Google search engine has been updating its ranking factors recently, classic SEO alone is not enough anymore. What is the link between User experience and SEO you might ask? Well, what is the main purpose of having a website? Attracting visitors and converting them into customers. To do so, you need something other than just a well-presented site. It is about creating an easy user experience that will ultimately drive the potential customer to the right area of the website.
If you change your mindset to that of a user and navigate across the competitor’s website pages. Look out for where the Calls To Actions are placed, what they say, how they are represented (text/imagery/video), and especially monitor how successfully the site is pushing you down the sales funnel.
If the website successfully drives you to the right page, then you know that they are using the right strategies that can be implemented or mimicked by yourself.
In conclusion, if you use these 5 techniques in harmony with one another, you are sure to have the edge on your competitors. Remember. Competitor analysis should be ongoing and should always be seen as a priority. In a forever changing and adapting environment it is important to constantly monitor and report on your actions to build a bank of information on what works best for you and your business.
As experts in digital marketing in Surrey, we know that these methods prove fruitful and work time and time again.
If you are looking to improve your online presence, get in touch with our marketing team today.