Writer’s block can happen to all of us! Having to consistently come up with new content, whether that be for your website or your social media, can be a challenge. Here’s a guide from our Surrey marketing agency of some tips to help you overcome that writer’s block:
Learn from past experience.
If you already use social media for your business, start by taking a look at what you’ve done in the past. Take a look at the analytics of your posts and see how well they performed. What did your audience like? What posts did they engage the most with? Now you know what your audience likes and doesn’t like. This gives you a great starting point to create content that they will enjoy.
A great place to start for new content ideas is Pinterest! A trusted favourite by many of our Surrey marketing agency, Pinterest is filled with new and innovative ideas, for a wide variety of industries! If you have multiple clients or platforms, create a separate board for each so you can stay organised and keep your ideas flowing in one place.
If you’ve got a little bit of extra time on your hands, why not try an online course? Refresh your memory on the foundations of good content creation, and see if they suggest any new ideas or strategies you might not have tried. It’s always good practice to polish up and refresh your skills every now and then.
Learn, but don’t copy.
Take a look at what people in your industry are doing for some inspiration. What do they do well? Is there a gap in the market that they are missing? Learning what other people are doing in your industry can be very beneficial as it can help you gain a competitive edge.
Keep up to date with trends.
Keeping up to date with the latest trends is crucial in our industry and today’s climate. If you don’t adapt and change you will get left behind. By staying up to date, you’re bound to find some inspiration for content.
For extra inspiration you could use a central marketing calendar to keep track of national days that are coming up. You may be surprised how many can be relevant to your business and can be a great starting point to some engaging content!
Contact us – Surrey marketing agency
Thunderbolt Digital is an award-winning digital marketing agency in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.