Many marketers focus their efforts on trying to drive traffic to a website. They do so in hopes that this traffic will result in more qualified leads and sales. In doing so, existing traffic and leads are not used to their full potential. By making the most of what you already have, you can better propel your company towards long-term growth. Furthermore, conversion rate optimization (CRO) can help to achieve this. As an award-winning team of Digital Marketers and Web Designers Surrey, we shall explore this topic in more detail. 

Conversion Rates 

A conversion rate refers to the percentage of users who complete desired actions. These actions may include completing a web form or purchasing a product. 

A website that is appealing, well-designed and well-formatted will often have a high conversion rate. Websites with low conversion rates are caused by numerous issues such as poor design, slow laid times and broken forms.  


What is Conversion Rate Optimization 

Conversion rate optimization (CRO) is a process in which you can enhance your website in order to generate more leads. You can achieve this through content enhancements, workflow improvements and split testing. CRO can provide highly-qualified leads and can also increase revenue and acquisition costs. 

Implementing a CRO Strategy 

Your Website Homepage 

As a team of web designers Surrey, we understand the importance of a well-made homepage. Your homepage is the first impression visitors will have of your company. It should be designed to retain their attention and guide them to different pages. 

To achieve this, emphasise any links to product information. Additionally, consider adding features such as a chat box, where questions about your service can be resolved. 



Blogs are often overlooked as a great opportunity to boost conversions. They can help to provide useful information about your service whilst converting readers into qualified leads. 

To do this effectively, include a call to action throughout your article. This will invite readers to either submit their email information, or to call your company to find out more. 

Landing Pages 

As a team of web designers Surrey, we ensure that landing pages are designed to prompt action from users. For instance, an event landing page can be optimised to include a video of events from the year previous. Alternatively, a page that offers a free resource might include a preview of content from the resource. 


In order to get the best CRO strategy for your company, you will need to find out what your customers respond to. You will need to understand what drives results for your business and how you can optimise to achieve this. Elements of your website, such as your homepage, landing page or blog pages can all be optimised to increase conversions.

Contact Us – Web Designers Surrey 

As an award-winning team of web designers Surrey, we can help with a wide range of digital marketing and web design needs. To find out more how digital marketing can help your business, get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.