We’re sure everyone can agree that 2020 was a challenging year for a lot of businesses. If your business is struggling, or if you’re preparing for an economic bounceback in 2021, marketing can help. What marketing strategy is right for your needs? Our Surrey marketing agency is an expert in all aspects of marketing such as SEO, PPC, SMM and more. Here’s a guide from us to help you decide what marketing efforts would suit you:
Many businesses will have experienced loss over the last year, and as such you may find that your budget is limited. SEO is not a form of paid advertising, so this may be suitable for a business that is constrained by a limited budget. It’s worth knowing that SEO is not a quick fix. It is an ongoing process and strategy to increase your website ranking through search engines. But if your business is currently closed due to the restrictions, or you aren’t in a rush to see immediate results, SEO may be right for you. You can use the downtime in your business to consistently publish new, relevant content and build up your website rankings. So once you are ready to open your doors again, you’ll be getting the right traffic to your site.
If you’re looking for faster results than SEO, PPC may be the right marketing tool for you. One of the great things about PPC ads is that you are reaching people who are actively searching for a product or service that is relevant to your business. So they’re much more likely to convert! With PPC ads, you don’t need to have an endless budget and can choose to spend as much or little per day as you want. This is a great way to get in front of web searchers.
Social Media Marketing
Another way you can market your business in 2021 is through social media, either through organic posts or paid advertising. Organic posts are a great way to interact with your audience, build a relationship, and remind customers of your business. And paid advertising is a great way to reach a new audience and advertise your brand.
For people who are signed up to your newsletter, email marketing is a great way to convert new or previous customers. You have an audience who are already warmed up and familiar with your business and the products or services that you’re offering. You can send targeted, personalised emails to your customers that will go directly to their inbox. There are a plethora of different ways you can use email marketing, and different types of emails you can send out. Experiment and have fun with it.
Contact us – SEO Surrey
Thunderbolt Digital is an award-winning digital marketing agency in Surrey that specialises in SEO. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.